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MUMBAI: Adlabs Cinemas, part of the Reliance
Anil Dhirubhai Ambani Group, has opened its
first four-screen cinema at Coimbatore, Tamil
Nadu. Formerly known as KG Cinemas, Adlabs will
now run the cinema by the name of KG Adlabs.
Adlabs
Cinemas COO Tushar Dhingra said, "We are
excited to offer the Adlabs experience to cinema
lovers in this region through one of the most
prestigious cinemas in the state. We have just
begun to penetrate the southern region and expect
to capture a big market share in the South by
end of 2008. Coimbatore is considered to be
the Manchester of south India with a booming
textile sector, engineering hub and plans for
major IT players to start operations in the
city. We see immense potential for this property
which presently sees over 10,000 admissions
a day."
The new Adlabs will have four widescreen viewing
screens with a total seating capacity of 2253
seats. The cinema will be refurbished phase
wise with Adlabs' crystal-clear DTS sound, superior
Xenon projection systems, plush seats and, food
and beverage offerings.
Adlabs
Cinemas presently has 156 screens spread over
58 properties nationwide.
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