MUMBAI: Jeff Blake has signed yet another new contract with Sony Pictures. This is ahead of the expiry of Blake's current contract with the company that terminates 2008-end.

As per the new long-term contract, Blake will continue to serve as chairman of worldwide marketing and distribution for the Columbia TriStar Motion Picture Group through 2012.

Apart from overseeing the studio's worldwide marketing and distribution division, Blake will also continue to serve as vice chairman of Sony Pictures Entertainment.

Sony Pictures Entertainment (SPE) chairman and CEO Michael Lynton said, "Jeff Blake has been and will continue to be one of Sony Pictures' most valued senior executives and strategists. Jeff has built an unparalleled global marketing and distribution network, which is recognized as the best in the business."

Adding to this SPE co-chairman Amy Pascal stated, "Under Jeff's leadership since 2002, Sony Pictures has released 52 films, which is by far the best record in town. We are also the only studio to have generated more than $8 billion in domestic marketshare during that time. That is a true testament to his marketing and distribution savvy and I believe those numbers demonstrate that he is unrivaled among his peers."

Blake has served as vice chairman of SPE since October 2002.