Movies

Fashion‘s in-film ads fetch Rs 90 million


MUMBAI: Fashion, co-produced by UTV and Madhur Bhandarkar, has garnered Rs 90 million from in-film advertisements and co-promotions alone.


"We have got close to Rs 90 million from in-film endorsements and co-branding. This is a substantial amount as the production cost of the movie is around Rs 180-200 million," UTV Motion Pictures director Siddhartha Roy Kapur tells Indiantelevision.com.


The brands include Kimaya, Lenovo, Reebok and Sunsilk.


UTV Motion Pictures is also planning to go heavy on promoting the film. Says Kapur, "The promotional costs will be 40-50 per cent of the amount that we have spent on producing the movie. We will be promoting Fashion in print as well as the TV medium."


The company is also set to release Fashion across 750 theaters worldwide. To tap more viewers during the festival time, Fashion will be released on Wednesday (29 October) across 630 screens nationwide.


Says Kapur, "With the Diwali festival around, we get a long extended weekend. So we have decided to release the film on a Wednesday."


The movie will be released soon after in another 120 screens across 16 countries. Fashion will be screened on 30 October in US and the Middle East while the other international markets will be able to watch the movie from 31 October.


Apart from theatrical release, the film will see multiple premieres and screenings. On 24 October, Fashion will be premiered at the South Asian International Film Festival in New York. This will be followed by promotions held by the Citibank NRI division inviting their clients for select Fashion screenings on 29 October across six US cities - New York, New Jersey, Houston, Dallas, San Francisco and Chicago.


Besides, Dubai will host the ‘Fashion Red Carpet Premiere‘ on 29 October, in association with Star TV Middle East.


Australia and New Zealand will host the ‘Fashion Nights‘ contest across five cities - Sydney, Melbourne, Perth, Brisbane and Auckland - wherein the winners, crowned as Ms ‘Fashion Australia‘, will be rewarded with certificates attested by director Madhur Bhandarkar and Priyanka Chopra.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Ajay%20Bijli.jpg?itok=UhN70B6e
PVR Q1 profit increases 3% to Rs. 443 mn

MUMBAI: PVR Limited announced its audited standalone and consolidated financial results for the quarter and year ended 30 June, 2017. The consolidated revenues for quarter ended June, 2017 was Rs 6.53 billion as compared to Rs 5.79 billion during the corresponding period of last year, up by 13%....

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/Photo-1-fhf.jpg?itok=BjCs5CqN
Viacom18 partners with FHF in its film restoration and archiving for third year

Viacom18 announced its support to the Film Heritage Foundation (FHF) for the annual Film Preservation & Restoration Workshop India being held from 7 to 14 October 2017 in Chennai.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/jhol.jpg?itok=gr6u0E1Q
SPNI and Mojo production launches Maacher Jhol's trailer

Sony Pictures Networks India’s (SPN) latest offering, co-produced by Mojo Productions Pvt. Ltd, bengali film Maacher Jhol's trailer was launched today on the big screen in the presence of the cast and crew.

Movies Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/jagga.jpg?itok=9q5phoZT
A week full of damp squibs, despite huge expectations

Some whiz kid got the idea that to make an Indian version of the popular comic book series Adventures of Tin Tin,blending it with a generous dose of Hollywood musicals and the rest will follow. But this just an idea, a one-liner. Not a script. However, a star fell for it for as he had nothing to...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/film-bazzar.jpg?itok=aXdmkfeu
Entries open for NFDC Film Bazaar at IFFI 2017

The National Film Development Corporation (NFDC), which hosts the Film Bazaar during the International Film Festival of India in November in Panaji, has invited entries for the 11th edition of NFDC Film Bazaar Co-Production Market

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/abhram.jpg?itok=7nsn3PaG
Radio City launches initiative to felicitate regional film fraternity

Radio City 91.1FM, a leading radio network, in yet another pioneering move, announced Radio City Cine Awards, its first ever award initiative to felicitate regional film fraternity in India. There are 10 different categories like favourite actor, favourite actress, favourite director, favourite...

Movies Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/muuna.jpg?itok=oHHT0COD
Munna Michael..... Just a passable affair!

Munna Michael follows the formula of musical films about disco dancers made during 1980s to the core. You know, the kind of films Mithun Chakraborty was identified with! Such films also provided ample scope for action. Dances were the mainstay of these films. Action and romance followed. But this...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Saregama-Logo.jpg?itok=DYHmJQMt
Saregama's Yoodlee to target 18-30 age-group with thematic films

MUMBAI: Popular music banner Saregama has ventured into film production through Yoodlee Films under which it will make thought-provoking and engaging content, releasing films every month. Targeting the 18-30 age group, the banner will cater to the inherent need of the audience to watch strong...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/18/5555555555555.jpg?itok=83HRb8jD
Distributors' 'star films' gamble backfires

Jagga Jasoos is the latest film to release last Friday. The team of Anurag Basu and Ranbir Kappor who combined to give Barfi (2012) were expected to come up with something better. What is more, even Ranbir Kapoor had put his faith Basu and turned a co-producer in the project! The film, in the...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories