Verizon Wireless in tie up with Saavn for Bollywood music videos

MUMBAI: US telecom company Verizon Wireless and Saavn which is a digital distributor of South Asian content have announced the availability of Bollywood Music by Saavn video channel on Verizon Wireless' V Cast video service.

Available to V Cast Video customers, the Bollywood Music by Saavn channel marks the first time Bollywood videos have been available to mobile customers in the US. The channel offers V CAST Video customers the best of current and classic Bollywood, including full-length music videos and exclusive pre- release video promos, available on V CAST Video before they air on television or the Internet.

Verizon director of V Cast Video and social media Jennifer Byrne said, "As the next step beyond the availability of Bollywood ringtones and ringback tones from Saavn on Verizon Wireless phones, the addition of Bollywood videos on V Cast Video means Verizon Wireless customers can now take more of their favorite entertainment with them while on-the-go."

Saavn GM Vinodh Bhat says, "With cutting-edge programming like Bollywood Music by Saavn on V Cast Verizon Wireless is leading the mobile revolution. Bollywood music and videos are not readily available in mainstream outlets, but are hugely popular in the U.S. Verizon Wireless' commitment to carrying Bollywood content brings us closer to our goal of making Bollywood available to anyone, at any time."

Initial offerings on the Bollywood Music by Saavn V Cast Video channel include videos from Race, Om Shanti Om and Heyy Babyy, Dhan Dhana Dhan Goal, Bhool Bhulaiyaa, Jab We Met and Partner. Also included are classics like Chalte Chalte and Hum Dil De Chuke Sanam and exclusive pre-release promos from films like Race and Krazzy 4. With a catalogue of thousands of albums, and new content delivered continuously, Saavn's Bollywood offering on V CAST Video promises a rich, robust experience for Verizon Wireless customers with an interest in Bollywood, in foreign film, or in music in general.

Customers with select V Cast-enabled phones can check out V Cast Video whenever they want for just $3.00 for 24-hour use or by signing up for the $15.00 V Cast VPak monthly subscription, which also includes access to Verizon Wireless' ESPN MVP, Get It Now and Mobile Web 2.0 services.

Customers get unlimited basic video, but application download fees apply for 3D games and premium video. There are no airtime or megabyte charges to download, stream or watch V Cast content with any V Cast subscription. Bollywood Music by Saavn is premium content and available for an additional $4.99 monthly subscription.