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Taare Zameen Par will rake in more moolah as it gets tax exemption in Mumbai
By JAAHNAVI P PAAL
Indiantelevision.com Team
(2 January 2008 6:00 pm)

MUMBAI: After getting tax exemption in the capital city, Aamir Khan’s directorial debut film Taare Zameen Par has now got a tax exemption in Mumbai from Wednesday. A PVR source confirmed the news saying that the film is continuing to make good news.

Taare Zameen Par opened with 425 prints pan-India and raked in Rs 150 million at the domestic box office in the first three days. The marketing spend of the movie was Rs 30 million.

The film is reportedly doing well in the overseas market as well. The PVR source adds that the film is expected to make bigger money than Om Shanti Om. The film which released on the same date as Welcome had its timing right. The Xmas season was perfect for both the films. And as both the films had unique content, it attracted different audiences.

Though Taare Zameen Par had a slow start it picked up very well and by the first Monday it was running houseful shows.

The distributors' strategy of opening the film at multiplexes mainly and 'A' class single screens across the country has paid off. Despite the initial stand-off between exhibitors and distributors on revenue sharing, both Taare Zameen Par and Welcome have managed to do good business. Now in its third week, things seem to be looking even better for Taare Zameen Par.

It appears that instead of fighting with the enemy (ala OSO Vs Saawariya), it is advisable to sleep with the enemy.

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