VisitBritain launches 'Bollywood Britain Movie Map'

MUMBAI: VisitBritain, Britain‘s national tourism board, has launched Bollywood Britain Movie Map to celebrate the range of film locations featured in popular Indian movies across Great Britain.

Former Miss India and Bollywood actress Gul Panag unveiled the the map here in the presence of Britain‘s Deputy High Commissioner Vicki Treadell and VisitBritain‘s country head Paramjit Bawa.

According to an official release, Bollywood Britain Movie Map is an inside guide to trace the footsteps of Bollywood stars and experience the romance, adventure and excitement of Great Britain. It offers information on some of the most spectacular locations in Bollywood movies including all-time hits like Lamhe, Dilwale Dulhania Le Jayenge, Kuch Kuch Hota Hai, Kabhie Khushi Khabhie Gham and Bend it like Beckham to recent blockbusters like Namastey London and Cheeni Kum. Besides featuring these shooting locations, it also offers useful tips to Indian visitors on shopping, dining, accommodation, sightseeing and Britain‘s busy sports calendar.

The Bollywood Britain campaign will have particular appeal for Indian tourists with over 23 million Indians going to see a film everyday, adds the release.

"Set-jetting is a great way of marketing a destination and Britain‘s popularity as a location for many of the biggest films has helped VisitBritain to lead the way capitalising on this ‘screen magic.‘ This is a major opportunity for us to remind Indian visitors of one of the enduring appeals of our destination. Visitors are always curious to visit sites where Bollywood films have been shot. The Bollywood Britain Movie Map provides an opportunity for us to bring Indian people closer to Britain," Bawa commented on the sidelines of the launch event.

Film tourism is an increasingly popular holiday option, especially for Indians. In 2006, the total Indian visitor arrivals in Britain were 366,745 while the total visitor spend was ?315 million, the release says.

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