Movies

Vidya Balan appears in street play to publicise latest release

NEW DELHI: In a unique technique, the film Halla Bol which is the voice of the inner consciousness is being publicized in each important city with the staging of a street play in which one or the other star of the film – Ajay Devgan, Vidya Balan or Pankaj Kapoor – are present.

Presented and distributed globally by Pyramid Saimira Theatre Ltd., the film Halla Bol was publicized over the weekend in the capital with the presence of Vidya Balan.



A spokesperson for Pyramid Saimira said "regular modes of marketing have been used over and again. Reaching the real viewer through street theatre is direct interactive marketing. We are taking the local issues and awakening the people about them. We are taking these plays to eight cities and in each city one artiste will accompany the theatre group."



The street plays are organised and conducted by senior theatre personality Om Katare and his artistes. The themes of all the plays are aimed at touching the core story line of the film.



"Basically we are taking issues of common man like the local Municipal Corporation, illegal constructions, hospitals and health, and sexual harassment. These are the most written about but least tackled issues because there is no unity amongst the citizens. I as sutradhaar, will tell them to use their voice together in unison, to go ahead and Halla Bol against injustice. Be together in problems because what is one man‘s agony will become the second persons issue tomorrow. Do not keep quiet," explains Om Katare about their script and plans.



The producer Abdol Samee Siddiqui adds: "Our street theatre will take the reel to the level of real. We have gone with Om due to his experience and exposure to street plays".



These plays will also be taken to Chandigarh, Lucknow, Bhopal, Jaipur, Ahemdabad, Kolkotta and will culminate in Mumbai before the release of the film on 11 January.



Earlier during her guest appearance in Amul Star Voice of India - Chotte Ustad, each of the young participants was asked to identify the issue on which he or she would like to speak or Halla bol.



Halla Bol is produced by Abdol Samee Siddiqui and India News under the banner of Sunrise Pictures Pvt Ltd. and directed/scripted by Raj Kumar Santoshi.



Halla Bol is presented and distributed globally by Pyramid Saimira Theatre Ltd. Star cast includes Ajay Devgan, Vidya Balan, Pankaj Kapur and Darshan Zariwala.



Pyramid Saimira Group is one of the Asia‘s largest entertainment groups with business interests in film production, TV content production, theatre (exhibition), food & beverages and more. Its network includes 703 screens across 4 countries. It is currently Asia‘s largest theatre chain company. Halla Bol is their first presentation of a Hindi Film.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Badrinath-ki-Dulhaniya.jpg?itok=9AKk4o7J
Dismal releases help last week's film to turn lucky at the Box Office

MUMBAI: With dismal releases, the week proved lucky for last week’s ‘Badrinath ki Dulhaniya’ as none of the three films fresh releases this week managed to create any impact on the viewers.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/Freedom%20of%20speech.jpg?itok=S5jPVnrt
'Freedom of speech' vital in progressive society, says Nandita Das

NEW DELHI: Three short films made by renowned filmmakers Sudhir Mishra, Nandita Das and Ram Madhvani on meaningful subjects marked the India Today conclave on its closing day in Mumbai. India Today Group editorial director Kalli Purie said the films had been commissioned by the group to mark four...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/machine%20%281%29_0.jpg?itok=rcz0b_3J
Machine.... Poor show

Machine is a rather unlikely story with an unlikely title. Coming from Abbas Mustan duo, the Burmawalla brothers, who made a reputation for giving thrillers and action films with good musical score, one expected more of the same stuff. Having worked with some of the top artistes of Hindi film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/badri%20%281%29.jpg?itok=86DVRTqy
'Badrinath Ki Dulhania' is on its way to becoming a hit

The time period for the release of Badrinath Ki Dulhania was dicey to say the least. The film was released bang in the middle of days of election results in the most politically volatile states of the North India, board exams and the pre-Holi Friday. Also, cinema halls are closed till mid-noon on...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/paramount.jpg?itok=gy3_va7l
Paramount & Anonymous Content to make 'The Windfall' as a TV series

Paramount TV and Anonymous Content have come together to develop Indian author Diksha Basu’s upcoming debut novel The Windfall as a TV series.

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/10/kung-fu%20%281%29.jpg?itok=xrr6JRYL
Kung Fu Panda 3 premiering on Star Movies on 19 March

This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior. From the very first film, Po has created a special space in the hearts of audiences of every age and...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/10/badri%20%281%29.jpg?itok=zjx-Ps3H
Badrinath Ki Dulhania: Part fun, part dull

Director Shashank Khaitan seems to be creating a franchise of his own as he comes back with 'Badrinath Ki Dulhania' after his earlier film, Humpty Sharma Ki Dulhania. This film too starts off in Hindi belt but later traverses to Singapore to break the monotony.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/06/Star-gold-HD.jpg?itok=StV53f7r
Movies channel Star Gold Select HD goes live today on Tata Sky & Cable TV

MUMBAI: One of India’s largest broadcaster of entertainment, movies and sports, Star India Network, has announced the launch of its fourth Hindi movies channel - Star Gold Select HD. An exclusively HD channel Star Gold Select will serve carefully curated, meaningful stories from Indian cinema on...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/03/commando-2%20%281%29.jpg?itok=8pDx5joN
Commando 2: The Black Money Trail...On a cold trail!

MUMBAI: Vidyut Jammwal is India’s answer to Hollywood actor Sylvester Stallone and his Rambo series which started in 1982 withFirst Blood. Jammwal made his debut in Hindi films with Force (2011). Since then, he has done half a dozen action Hindi films, a genre he is comfortable with. When a film...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories