NEW DELHI: In a unique technique, the film Halla Bol which is the voice of the inner consciousness is being publicized in each important city with the staging of a street play in which one or the other star of the film – Ajay Devgan, Vidya Balan or Pankaj Kapoor – are present.

Presented and distributed globally by Pyramid Saimira Theatre Ltd., the film Halla Bol was publicized over the weekend in the capital with the presence of Vidya Balan.

A spokesperson for Pyramid Saimira said "regular modes of marketing have been used over and again. Reaching the real viewer through street theatre is direct interactive marketing. We are taking the local issues and awakening the people about them. We are taking these plays to eight cities and in each city one artiste will accompany the theatre group."

The street plays are organised and conducted by senior theatre personality Om Katare and his artistes. The themes of all the plays are aimed at touching the core story line of the film.

"Basically we are taking issues of common man like the local Municipal Corporation, illegal constructions, hospitals and health, and sexual harassment. These are the most written about but least tackled issues because there is no unity amongst the citizens. I as sutradhaar, will tell them to use their voice together in unison, to go ahead and Halla Bol against injustice. Be together in problems because what is one man's agony will become the second persons issue tomorrow. Do not keep quiet," explains Om Katare about their script and plans.

The producer Abdol Samee Siddiqui adds: "Our street theatre will take the reel to the level of real. We have gone with Om due to his experience and exposure to street plays".

These plays will also be taken to Chandigarh, Lucknow, Bhopal, Jaipur, Ahemdabad, Kolkotta and will culminate in Mumbai before the release of the film on 11 January.

Earlier during her guest appearance in Amul Star Voice of India - Chotte Ustad, each of the young participants was asked to identify the issue on which he or she would like to speak or Halla bol.

Halla Bol is produced by Abdol Samee Siddiqui and India News under the banner of Sunrise Pictures Pvt Ltd. and directed/scripted by Raj Kumar Santoshi.

Halla Bol is presented and distributed globally by Pyramid Saimira Theatre Ltd. Star cast includes Ajay Devgan, Vidya Balan, Pankaj Kapur and Darshan Zariwala.

Pyramid Saimira Group is one of the Asia's largest entertainment groups with business interests in film production, TV content production, theatre (exhibition), food & beverages and more. Its network includes 703 screens across 4 countries. It is currently Asia's largest theatre chain company. Halla Bol is their first presentation of a Hindi Film.