Whoever wins the Oscar, Kodak gets laurels

NEW DELHI: Irrespective of which film wins the Oscar this year for Best Picture, it will be an accolade for Kodak Film since all the film nominees have been produced on Kodak film.

This is for the 80th consecutive year – ever since the inception of the Academy Awards – that the Oscar for Best Picture will go to a Kodak movie.

The feature films nominated in 2008 for an Academy Award for Best Picture are Atonement, Juno, Michael Clayton, No Country for Old Men and There Will Be Blood.

The five cinematographers nominated for Oscars this year also chose to use Kodak colour negative films. Contenders in this year‘s Cinematography category are: Roger Deakins (The Assassination of Jesse James By The Coward Robert Ford and No Country for Old Men), Robert Elswit (There Will Be Blood), Janusz Kaminski (The Diving Bell and the Butterfly) and Seamus McGarvey (Atonement).

The Academy of Motion Picture Arts and Sciences will recognise Kodak‘s commitment to innovation this year with an Oscar statuette for the development of photographic emulsion technologies incorporated into the Kodak VISION2 family of colour negative films. This is the ninth Oscar that Kodak has earned for scientific and technical excellence and service to the motion picture industry.

"The VISION2 film platform and our recently-launched VISION3 films are the benchmark in the motion picture industry for image capture efficiency," said Kodak‘s Film, Photofinishing and Entertainment Group President and Eastman Kodak Company EVP Mary Jane Hellyar.

Kodak‘s connection to the motion picture industry dates back to 1889, during the dawn of the industry, when Thomas Edison asked Kodak founder George Eastman if he could provide film for his experimental motion picture camera and projector. Kodak continues to work with customers worldwide to help them bring their stories to life.

The 80th Annual Academy Awards will be held on 24 February at Kodak Theatre, which is now home to the annual Academy Awards ceremonies.

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