Movies

Promodome ventures into film-production

MUMBAI: Delhi based advertising agency Promodome Communications is foraying into Hindi film production.

It has set up a new division under the title Promodome Films, which will undertake film projects across genres, beginning with two comedy films.


Says Promodome group CEO Sandeep Kapur, "Our first film titled Jugaad will go on floors this month. The budget is Rs 60-70 million and it stars Manoj Bajpai, Vijay Raaz, Rohit Roy amongst others."


Promodome Films has signed Anand Kumar (Delhi Heights) to direct this film. The script for the film is written by Bunty Rathod (Dhamaal).


"We are looking to release it by April 2008. Our second film is also a comedy and it will go on floors by June 2008," says Kapur. Apart from feature films, it will also focus on making quality documentaries for different TV channels.


Speaking about their foray into film production he says, "We have been a consistent player in the advertising world. With our foray into films, we are looking at creating a new niche for the Group Company. We are looking at becoming one of the leading film production houses from New Delhi."


Currently Promodome Communications is operating out of four offices across India - New Delhi, Mumbai, Bangalore and Jaipur. In this fiscal year they will be opening two more offices in Chandigarh and Kolkatta.


The films division will be primarily operating out of Delhi and Mumbai offices, says Kapur.

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