Movies

Promodome ventures into film-production

MUMBAI: Delhi based advertising agency Promodome Communications is foraying into Hindi film production.

It has set up a new division under the title Promodome Films, which will undertake film projects across genres, beginning with two comedy films.


Says Promodome group CEO Sandeep Kapur, "Our first film titled Jugaad will go on floors this month. The budget is Rs 60-70 million and it stars Manoj Bajpai, Vijay Raaz, Rohit Roy amongst others."


Promodome Films has signed Anand Kumar (Delhi Heights) to direct this film. The script for the film is written by Bunty Rathod (Dhamaal).


"We are looking to release it by April 2008. Our second film is also a comedy and it will go on floors by June 2008," says Kapur. Apart from feature films, it will also focus on making quality documentaries for different TV channels.


Speaking about their foray into film production he says, "We have been a consistent player in the advertising world. With our foray into films, we are looking at creating a new niche for the Group Company. We are looking at becoming one of the leading film production houses from New Delhi."


Currently Promodome Communications is operating out of four offices across India - New Delhi, Mumbai, Bangalore and Jaipur. In this fiscal year they will be opening two more offices in Chandigarh and Kolkatta.


The films division will be primarily operating out of Delhi and Mumbai offices, says Kapur.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/partition.jpg?itok=QOJ3qGOO
Partition: 1947 -- Attempt to create nostalgia

Suddenly, the flavour of the season as far as filmmaking goes, seems to be India and its history, distant as well as recent. Some films, like Indu Sarkar (the recent film about the emergency era), are made to please the people in high places instead of the moviegoer while the latest one, Partition...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/berfi.jpg?itok=Mmq4sK1g
Bareilly Ki Barfi -- Insipid

Small town Uttar Pradesh love stories are the in thing, quite a few having worked at the box office to varied degrees of success. Last week’s release Toilet- Ek Prem Katha, was one such film. The advantage with basing a film in this region is that the subject can take all the liberties it wants,...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/toilet.jpg?itok=84ONtQGI
Toilet -- Ek Prem Katha may spring a surprise

Unlikely as it may seem, Akshay Kumar’s Toilet Ek Prem Katha may be on its way to spring a surprise at the box office. In fact, the process started from day two after its release as the film’s collections took huge jump on Saturday followed by another leap on Sunday.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/CBFC.jpg?itok=fbBSkWwU
CBFC reconstituted, majority from film & theatre fraternity

NEW DELHI: After bringing in the adman and lyricist Prasoon Joshi and showing filmmaker Pahlaj Nihalani the door, the Central Board of Film Certification has been reconstituted -- with the entry of the actress Vidya Balan and the renowned filmmaker T S Nagabharana, among other. The 12 members...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/11/toilet-ek--prem.jpg?itok=IKFMDtmW
Toilet: Ek Prem Katha ... Part fun, part sermon

With little choice of genres left for films after themes like family social, horror and mythology were taken away by TV channels, filmmakers have to find variations in what they are left with: romance, action and comedy.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/08/Jab_Harry_Met_Sejal.jpg?itok=BBmgj445
Film audience rues being taken for granted: stars & others' poor show this week

*What Shah Rukh Khan and director Imtiaz Ali have done with Jab Harry Met Sejal can be called a patch-up job. The distributors may lose money but what Shah Rukh Khan has lost in this one weekend is his 25 years of stardom and goodwill.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/04/harry.jpg?itok=rt3g1qA0
Jab Harry Met Sejal......they go bankrupt -- creatively

Jab Harry Met Sejal is a road movie where romance happens on the way. There have been some films on this theme like Dilwale Dulhania Le Jayenge, Zindagi Na Milegi Dobara, and Jab We Met in the romantic- fun category while Dhanak was a beautiful film about two kids.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/31/mubarakan.jpg?itok=0a_GEKqQ
Word of mouth may help family entertainer

Mubarakan came as a full family entertainer after a long gap, a gap when fillers and mediocre films reigned. However, the film’s opening day collections were poor to put it plainly. To a certain extent, the promotion and the presentation of the film were not quite attractive.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/raag-desh.jpg?itok=1qXyRRkz
RaagDesh........Purposeless

RaagDesh has been backed by RajyaSabha Television which, in itself, is quite curious! What is the Upper House of the Parliament, which is not even elected by direct public voting and the TV channel devoted to the august house, getting into any sort of a commercial activity, obviously, financed by...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories