Jab We Met back with a vengeance

MUMBAI: Though Jab We Met was well-received it got the short end of the stick. It was the case of the sharks devouring the smaller fish when the two biggest films of our times bulldozed their way for a Diwali release. This rang the death knell for Jab We Met. Reduced to just two shows the film has now got sweet revenge by pushing its way back into business.

The poor performance of Saawariya in the opening of the current week has forced multiplexes to increase the number of shows of Jab We Met.

"JWM did well because it is a very good film and as there hasn‘t been a decent love story in a long time -only comedies and tragedies (pun intended) like Saawariya," explains trade analyst Amod Mehra on the reason behind Jab We Met‘s bull run. "The chemistry of the lead couple was very good in the film and both Shahid and Kareena were excellent. I also think the Punjabi flavour of the film worked in its favour," he surmises.

Saawariya did very good business in the opening week but could not sustain itself at the beginning of this week. Box office collections dropped and the multiplexes were compelled to do some damage control. They increased the number of shows of Jab We Met which had been edged out by the two major Diwali releases.

Mehra explains," Jab We Met was doing well and had to go out because of the onslaught of Saawariya and OSO. This killed the film. It‘s all to do with the multiplex culture. Now as an apology they have brought it back. As people are still keen on seeing it this decision will help the film."

"We have increased the number of shows from two to four in multiplexes," says Parag Desai, Media consultant to Ashtavinayak, the distributors of Jab We Met.

In the modern day fight between David and Goliath, the small guy has won and how.

Latest Reads
Box Office: A disastrous week for film exhibitors

It has been another disastrous week at the cinema halls and the wait is now on for Diwali week releases. All the releases failed to find audiences and faced the no-audience-no-show situation. The films released a week earlier were faced with the similar fate as well.

Movies Hindi
Govt says 'no mushkil' to 'Ae Dil' even as Pak industry supports Indian content ban

NEW DELHI: Although Indian is almost completely banned in Pakistan now courtesy PEMRA, in India, it became a Catch-22: give in or give up. But, ultimately Karan Johar managed to get an assurance that ‘Ae Dil hai Mushkil’ would be released as scheduled on 28 October, after the Maharashtra chief...

Movies Hindi
Sony Pictures signs three-film deal with international producers

MUMBAI: Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.

Movies Hollywood
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi
'Thithi' to open Dharmashala fest; to screen 45 features and shorts

A total of 45 features and shorts are to screened at the fifth Dharamshala International Film Festival (DIFF) to be held from 3 to 6 November.

Movies Hindi
New films: The business of a few lakhs

The dull pre-Diwali period has taken its toll. The films released recently as well as last Friday have fallen like nine pins. Some of these have been forced to commit hara-kiri as they would not be able to get playtime at the cinemas in peak period when the flow of star cast films is regular. The...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories