MUMBAI: Yash Raj Films (YRF) has ventured into
digital download of full movies through tie-ups
with two websites technologically equipped to
offer VoD (video-on-demand) services - www.watchindia.tv
primarily caters to the US market. For a fee,
viewers across the world (except India) will
be able to download a particular movie and watch
it once. At a later stage, movies will also
be made available on a download-to-own mode.
While the movies are already available on watchindia.tv,
they will be available on tinselvision.com by
the end of this month.
Indian cinema will be available on these sites.
The bouquet on watchindia.tv includes all time
renowned movies like Kabhi Kabhie, Kaala
Patthar and Chandni along with a
mix of the contemporary and recent YRF hits
like Hum Tum, Dhoom, Veer-Zaara,
Bunty aur Babli and Dhoom:2, among
Tinselvision.com has titles like Darr,
Dilwale Dulhania Le Jayenge, Dil To
Pagal Hai, Mohabbatein, Silsila,
Saathiya, Salaam Namaste and Fanaa,
among others. As a strategy, the new releases
will be available on these platforms after a
window period of 3 months post theatrical release.
The pay-per-view price ranges from $4.99 (for
the classics) to $7.99 (for the most recent
an objective of offering this service within
India, YRF has also entered into an agreement
with VSNL. A select bouquet of movies will be
streamed through VSNL's broadband portal www.tataindicombroadband.in
in a pay-per-view format.