MUMBAI: Reliance ADAG's Big Music and Home Entertainment has entered into a strategic alliance with Universal Pictures International as exclusive licensee for India, Sri Lanka and Mauritius.

As a part of the deal Big Music and Home Entertainment will market and distribute Universal's home video products which in the three markets.

Big Music and Home Entertainment CEO Kulmeet Makkar says "This is a prestigious alliance for us. Universal Pictures is amongst the top Hollywood studio s with a vast catalogue which is extremely relevant for Indian market. With this alliance, Big Music and Home Entertainment makes a significant entry into Hollywood Home Entertainment segment in India".

Makkar says, "Universal Pictures International has 200 Hollywood titles which we are going to market and distribute in India, Sri Lanka and Mauritius. We will also dub the content in Hindi, Tamil, Telegu as the three markets are largely dominated by these language speaking people."

Apart from the three languages, Big Music and Entertainment has further plans to dub the content in Bhojpuri as the market is widening up.

Big Music and Home Entertainment will launch all the current titles owned by Universal as well as the forth coming movies such as Bourne Ultimatum, Charlie Wilson's War (2006), American Gangster, Evan Almighty, I Now Pronounce You Chuck and Larry, Barbie the Island Princess and the TV show - Heroes.