MUMBAI: Adlabs Cinemas, part of the Reliance Anil Dhirubhai Ambani Group, has opened its first cinema in Rajasthan in the city of Kota.

Adlabs Cinemas presently has 111 screens spread over 36 properties nationwide. It recently became the first cinema chain in India to cross 100 screens.

Adlabs Cinemas COO Tushar Dhingra commented on the launch saying, "Kota is a popular tourist destination due to its rich history and also has a large student community making it an attractive location for Adlabs Cinemas, and apt for our entry into Rajasthan. We are committed to improving the cinema-viewing experience across the country and are pleased to announce that the audiences in this city will now enjoy access to Adlabs' world-class cinemas at extremely competitive rates."

The new fully air conditioned Natraj Adlabs on Station Road will have a world class widescreen viewing screen consisting of 661 seats, food and beverage offerings, crystal-clear DTS sound, superior Xenon projection systems and plush seats.