NEW DELHI: A video spot on the crime of human trafficking in India, One Life, No Price is to precede every show of the Akshay Kumar-Katrina Kaif starrer Welcome.
In addition, Feroz Khan, Anil Kapoor, Nana Patekar, Akshay Kumar and Katrina Kaif are recording messages separately in support of the cause.
The spot has been commissioned by The United Nations Office on Drugs and Crime (UNODC) Regional Office for South Asia.
The two-minute spot will bring the issue squarely into the open. The spot aims to sensitize millions of movie-goers to this form of modern-day slavery and galvanize action to prevent and combat human trafficking by civil society and law enforcement partners.
The Movie Welcome being released on 21 December is produced by Firoz A. Nadiadwala of Base Industries Group, Mumbai, India who earlier produced Akshay Kumar starrer Hera Pheri. It showcases major Indian movie stars such as Feroz Khan, Anil Kapoor, Nana Patekar, Akshay Kumar, Katrina Kaif, Paresh Rawal and Mallika Sherawat.
UNODC’s partnership with the Indian Film Industry is part of the its awareness-raising strategy under UN.GIFT, an initiative launched in March 2007 to provide a framework for action by governments, business, academia, civil society and the media in the fight against human trafficking.
UNODC has also enlisted the support of Bollywood greats such as Amitabh Bachhan, Preity Zinta and John Abraham for the making of public service announcements for UN.GIFT.