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MUMBAI: K Sera Sera Productions Ltd has raised
$25 million through issue of global depository
receipts (GDRs). The amount will be used to
mainly fund movie productions.
The
company has placed 4.76 million GDRs (at $5.25
per GDR). The GDRs are being listed with Luxembourg
Stock Exchange (LuxSE).
K
Sera Sera will invest almost 70 per cent of
the amount raised towards film production, 20
per cent for distribution and the balance for
TV content production.
"We
have raised $25 million and plan to invest it
over two years," says K Sera Sera MD Rajesh
Pavithran.
K
Sera Sera plans to produce 8-12 movies during
this period.
Meanwhile,
K Sera Sera has sold the domestic theatrical
and satellite TV rights of EK - The Power
of One to Zee Telefilms Ltd for Rs 130 million.
The overseas rights have gone to Eros for Rs
35-40 million. "We have made a profit of
around Rs 40 million from the movie," says
Pavitran. The movie is slated to release in
January.
The
Tamil version of Dombivli Fast, co-produced
with Abbas Mastan, will release in December
while Chal Chala Chal will be in January-February
of next year.
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