MUMBAI: K Sera Sera Productions Ltd has raised
$25 million through issue of global depository
receipts (GDRs). The amount will be used to
mainly fund movie productions.
company has placed 4.76 million GDRs (at $5.25
per GDR). The GDRs are being listed with Luxembourg
Stock Exchange (LuxSE).
Sera Sera will invest almost 70 per cent of
the amount raised towards film production, 20
per cent for distribution and the balance for
TV content production.
have raised $25 million and plan to invest it
over two years," says K Sera Sera MD Rajesh
Sera Sera plans to produce 8-12 movies during
K Sera Sera has sold the domestic theatrical
and satellite TV rights of EK - The Power
of One to Zee Telefilms Ltd for Rs 130 million.
The overseas rights have gone to Eros for Rs
35-40 million. "We have made a profit of
around Rs 40 million from the movie," says
Pavitran. The movie is slated to release in
Tamil version of Dombivli Fast, co-produced
with Abbas Mastan, will release in December
while Chal Chala Chal will be in January-February
of next year.