Movies

Adlabs Cinemas launches Easy Ticket

MUMBAI: Easy Ticket, a new venture by the Adlabs Cinemas, was launched across all the Adlabs Cinemas in the country.

Easy Ticket is a technology led application that allows a cashless experience to the customers across all the Adlabs chain of multiplexes.


Easy Ticket customers can use it to purchase tickets, foods and beverages.


"The idea was to provide convenience along with a luxurious experience to the customers. Films have a universal appeal in India and with help of Easy Ticket customers can have a far better experience at Adlabs Cinemas," said Adlabs Cinemas COO Tushar Dhingra.


Customers can buy an Adlabs Easy Ticket scratch card for the denomination of their choice and get the seven digit code activated by sending SMS to 53030. The activation SMS received after that can be utilized at any of the adlabs cinemas.


Additionally the Easy Ticket can also be received via IVR by dialing std code + 39894040 from the mobile phone. This facility is unavailable on landline numbers.


"Mobile has a huge reach in India and considering its handy nature it is the most convenient way to promote Easy Ticket," added Dhingra.


Easy Ticket can also be bought via internet by registering online on adlabscinema.com and making payments through credit card.


Adlabs Easy Ticket available in denominations of Rs 200, Rs 500 and Rs 1000 can be used at all Adlabs cinemas (except Fame Adlabs).


A customized service can also be availed for the bulk buy in which the buyer can get to know about how, when and where the ticket was spent. This kind of a service feasible for corporates has already received a good responce.


"We had lakhs of Easy Tickets bought out by big corporate houses on the day of launch itself,"said Dhingra.


Adlabs Easy Ticket also has the option of being gifted to others in a secure manner and has a security system which prevents Easy Ticket from being misused.

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