Movies

Reebok in Rs 200 million partnership with 'Goal'

MUMBAI: Sports footwear company Reebok has tied up with the film Goal as it deals with soccer. The estimated deal value of this partnership is worth over Rs 200 million.

Rebbok provided the soccer team in the film with gear. Reebok sponsored the sport apparel and footwear for the entire South Hall United Team in the movie.


Reebok is present in multiple scenes because it fits in naturally with the movie. It is now making the same gear available in the form of merchandise, available in 535 Reebok stores across the country.


A 30 seconds co-branded television commercial was created. It was also aired during the India – Pakistan one day series to widen the reach of the association to the cricket crazy audience across the country.


Radio is also being used. A Radio Spot tells listeners to check out the Rbk – Goal collection of merchandise available at Reebok outlets across the country


What’s my Goal? is a live contest that invites people to define their goals; it is also being aired across Radio City and Fever FM stations in Delhi, wherein best responses are being gratified by means of Reebok gift vouchers. Fans can also visit the Reebok site to shop for Goal merchandise.


Reebok is also doing activities in the malls and multiplexes. Its shoe design stickers, leading from the lift to the Reebok kiosk, greet people once they enter the multiplex and mall area.


On display at the kiosk are the Goal Reebok apparel worn by mannequins along with Goal – Reebok standee.


GroupM worked closely with Reebok to conceptualise these activities. GroupM ESP senior director-entertainment Vinit Karnik says, “The idea was conceived by the team at GroupM ESP keeping in mind brands’ positioning and script of the film. Personality of the leading characters in the film reflects the brand’s communication ‘I Am What I Am’ which makes this association strategic to its target audience.


“The scale of this association is by far the biggest in the business of cinema as the infilm association has been amplified through various touch points, concluding with merchandising the product through 535 Reebok retail stores. Reebok’s association with Goal is not just a tie-up; it’s a partnership of two industries, Corporate and Entertainment.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/bhaubali2.jpg?itok=VlaAyJ5-
Baahubali 2: The Conclusion -- Spectacular!

Baahubali 2: The Conclusion is a sort of prequel as well as the sequel to the earlier film, Baahubali: The Beginning, the epic fiction fantasy. In that, this film lets the viewer into some of the unrevealed parts of the earlier saga including the general curiosity about, why did Katappa kill...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/Cinepolis.jpg?itok=PlmuJC3p
With Ghaziabad multiplex, Cinepolis crosses 300 screens

NEW DELHI: With the opening of the 10-screen multiplex in Ghaziabad, Cinépolis crossed the 300 milestone India, with the total screen count now standing at 303 screens. Caiming to be India’s first International and the world’s fourth largest movie theatre circuit, Cinépolis has opened the ten...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/miraj.jpg?itok=jpDicZzx
Miraj Cinemas adds four multiplexes in 15 days, inches closer to '100' plan

Miraj Cinemas has strengthened its position in Punjab, Gujarat and Delhi NCR by adding four multiplexes with 13 screens in a record time of just 15 days. With this addition, Miraj Cinemas has now secured 77 screens across India.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Cannes_1.jpg?itok=wnOU24ow
Cannes jury to have nine members headed by Pedro Almodovar

NEW DELHI: The renowned American actor and producer Will Smith and famous French composer Gabriel Yared are among the members of the jury for the 70th Festival de Cannes under the presidency of Spanish director, screenwriter and producer Pedro Almodóvar. The Jury will be made up of eight key...

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/noor%20%281%29.jpg?itok=QoA11S32
Sequels & the need to cash in on previous successes

The film industry is going through its worst period in a long time. Nothing seems to be working as film after films flop losing almost total investments. This, when private investors are staging a comeback to invest in film distribution business as the big houses have curtailed their activities.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/newton.jpg?itok=pk4idYkH
Newton wins HK jury prize for intelligent presentation of political situation

MUMBAI: After impressing the audience and critics alike at the 67th Berlin International Film Festival 2017 where Newton made its world premiere and also won the CICAE Art Cinema Award, Drishyam Film’s upcoming film is now making waves at its Asia premiere in Hong Kong. The film produced by Manish...

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Payal-Kapadia_0.jpg?itok=RVfBiQVY
Cannes: Thurman to preside over Un Certain Regard Jury, Indian 'Afternoon Clouds' in shortlist

American actress Uma Thurman will preside over the Un Certain Regard jury of the 69th Cannes Film Festival next month.

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/noor%20%281%29.jpg?itok=AsY_F_na
Noor...Insipid...

Noor is based on a book by the Pakistani journalist- writer Saba Imtiaz, ‘Karachi, You Are Killing Me!’ The book in itself does not really tell a story, it is more like a diary of a journalist of day-to-day experiences and adventures along with a bit of her personal life.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/19/Macbeth.jpg?itok=MgGdmOj-
Macbeth on 23 April: Sony Le Plex HD remembers the Bard

MUMBAI: “Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them,” said Shakespeare (the Bard of Avon). Legends never die. One such legend is William Shakespeare. An English poet, playwright, and actor, he passed away 400 years ago, but his...

Movies Hollywood

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories