Movies

PVR launches 'PVR Premiere'

MUMBAI: PVR has launched a new set of multiplexes under the brand name ‘PVR Premiere‘ beginning with the launch at Saket in Delhi. The new brand of PVR will cater to the needs of the urban customers in metros. It plans to open 30 to 40 PVR Premieres by 2010.

The company will also launch a new multiplex PVR Select City Walk at Saket in Delhi on 23 November. The multiplex will comprise six screens including two Gold Classes with 1235 seats.
The tickets of PVR Premiere will be priced between Rs 150 to Rs 750.


"PVR Premiere will offer unparalleled legroom, 180-degree reclining seats and personalised menu overseen by a Maitre d ‘, lounge areas with bookshelves, digitized banners and concierge service," said a release.


At PVR Premiere movie goers can also download ring tones, pictures, movie schedule, among other options on their phone free of cost.


Last year the company forayed in tier I and Ill cites with PVR Talkies with a price range starting from Rs 40.


PVR Ltd chairman and MD Ajay Bijli said, "Strong brands constantly reinvent themselves to remain current and relevant and that is what makes strong brands go on indefinitely. Today, the realities governing the film exhibition market have changed, creating a fantastic challenge for brands to embrace. It is hence imperative for PVR to keep reinventing itself, so that it remains relevant to today‘s consumer. In other words, PVR continuously strives to refresh itself in ways that speak to the evolving consumer; to build a long-term appeal and affinity"


PVR Ltd joint MD Sanjeev Bijli said, "With the multiplex industry booming and growing at the tremendous pace, the exhibition industry is taking a step forward with the launch of PVR Premiere, which I am sure, will raise the bar for multiplexes in the country. Transcending the prevalent standards of film viewing, PVR Premiere will cater to the evolving taste and preferences of urban consumers in the metros and cosmopols"

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/toilet.jpg?itok=84ONtQGI
Toilet -- Ek Prem Katha may spring a surprise

Unlikely as it may seem, Akshay Kumar’s Toilet Ek Prem Katha may be on its way to spring a surprise at the box office. In fact, the process started from day two after its release as the film’s collections took huge jump on Saturday followed by another leap on Sunday.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/CBFC.jpg?itok=fbBSkWwU
CBFC reconstituted, majority from film & theatre fraternity

NEW DELHI: After bringing in the adman and lyricist Prasoon Joshi and showing filmmaker Pahlaj Nihalani the door, the Central Board of Film Certification has been reconstituted -- with the entry of the actress Vidya Balan and the renowned filmmaker T S Nagabharana, among other. The 12 members...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/11/toilet-ek--prem.jpg?itok=IKFMDtmW
Toilet: Ek Prem Katha ... Part fun, part sermon

With little choice of genres left for films after themes like family social, horror and mythology were taken away by TV channels, filmmakers have to find variations in what they are left with: romance, action and comedy.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/08/Jab_Harry_Met_Sejal.jpg?itok=BBmgj445
Film audience rues being taken for granted: stars & others' poor show this week

*What Shah Rukh Khan and director Imtiaz Ali have done with Jab Harry Met Sejal can be called a patch-up job. The distributors may lose money but what Shah Rukh Khan has lost in this one weekend is his 25 years of stardom and goodwill.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/04/harry.jpg?itok=rt3g1qA0
Jab Harry Met Sejal......they go bankrupt -- creatively

Jab Harry Met Sejal is a road movie where romance happens on the way. There have been some films on this theme like Dilwale Dulhania Le Jayenge, Zindagi Na Milegi Dobara, and Jab We Met in the romantic- fun category while Dhanak was a beautiful film about two kids.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/31/mubarakan.jpg?itok=0a_GEKqQ
Word of mouth may help family entertainer

Mubarakan came as a full family entertainer after a long gap, a gap when fillers and mediocre films reigned. However, the film’s opening day collections were poor to put it plainly. To a certain extent, the promotion and the presentation of the film were not quite attractive.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/raag-desh.jpg?itok=1qXyRRkz
RaagDesh........Purposeless

RaagDesh has been backed by RajyaSabha Television which, in itself, is quite curious! What is the Upper House of the Parliament, which is not even elected by direct public voting and the TV channel devoted to the august house, getting into any sort of a commercial activity, obviously, financed by...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/indu-sarkar.jpg?itok=fK0SlwD4
Indu Sarkar.......Who cares!

There seems to be some kind of intent among some filmmakers to please the present dispensation at the helm in India. So, we have a film here which concocts a story around 1975/1977 Emergency declared in India by the then prime minister Indira Gandhi to save her government and her position. This is...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/mu.jpg?itok=deU4RgmK
Mubarakan......Fun while it lasts

Mubarakan is designed to be a crazy comedy on the lines of Bazmee’s own, Welcome, Sajid Khan’s Housefull, Nikhil Advani’s Patiala House and other such movies where knotty situations are created leading to one tangle after another, leading to a lot of funny situations and laughter as a result.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories