Movies

Percept to produce live action animation film 'Jumbo'

MUMBAI: Percept Picture Company (PPC), producer of the successful animation film Hanuman, is making a new live-action cum animation feature film Jumbo.

The concept is developed by Walt Disney and Percept has acquired its exploitative rights, says PPC CEO Preet Bedi.


The project will involve live action cum animation and is slated to go on floors in March 2008. "Jumbo is a story about a baby elephant. Disney has taken the concept to various countries and we have acquired its exploitative rights. We are looking to release it sometime in 2010," Bedi said.


PPC, meanwhile, has finalised a release date for Hanuman Returns, the sequel to Hanuman. "We are releasing it on 27 December. The film is ready and we are currently putting into place the marketing activity for the same," said Bedi, while showcasing a preview of the film at Nasscom Animation and Gaming 2007.


"The budget of the sequel is about Rs 220-230 million and the marketing spends are about 15-20 times of what we spent on the original. Hanuman has become a brand and we are leveraging its popularity on multiple platforms of which merchandising forms a significant proportion," he said.


For Hanuman Returns, Percept Picture Company has tied up with Pantaloons for branded apparel and stationery, Jump Games for mobile and Microsoft XBox 360 for console gaming.

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