Vision Enterprise forays into film production

MUMBAI: In-Film advertising company Vision Enterprise is foraying into the film and TV software productions business under the banner of Bollywood PR Productions.

Vision Enterprise has been in the business of in-film and brand placements for more than a decade now and have worked with leading production houses of the country like Rajshri, Rakesh Roshan, Mukta Arts and Maruti International. The corporate clients of the company include Cadbury, Avon Cycles, DS Group, Onida, Archies, Reebok, Hero Honda and Nokia among others.

Vision Enterprise is foraying into the film and TV productions business with an objective to consolidate its position in all media related businesses. The company also has a full fledged division for celebrity management services. Apart from film productions, the company is looking at all avenues of the entertainment sector for expansion.

Bollywood PR Productions plans to produce three Hindi films in 2008 and is already in talks with prominent directors for the productions. It has signed a debutant Akhil Rajendra for its first production and the script and other things are being finalised. The production title and star cast will be announced in January.

The first production goes on the floors in February and it will be released in June. As the company has its background in movie marketing, the films will be promoted through brand associations and other innovative marketing strategies.

According to Vision Enterprise and Bollywood PR Productions head Sonu Tyagi, "We have already created a very good niche in the in-film advertising and marketing business and it was the right time for us to expand into other things like production and marketing of content. The Hindi film industry is going through a very good phase and we‘ve wanted to be a part of it for a long time now."

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