MUMBAI: Adlabs Cinemas in association with animation
studio Future Thought Productions is bringing
a short film series called Crime Time to
all its theatres.
animated film, of less than two minutes in duration,
will be played during intermission with new
episodes being introduced on a periodic basis.
original series will debut in all Adlabs cinemas
later this month.
animated series will also be extended to mobile,
cable and satellite platforms.
Time is a series of stories that involve
Shifty (The Criminal), a pint-sized pilferer
with lofty ambitions and limited brainpower.
He perpetrates crimes from the sublime to the
ridiculous - never quite pulling them off and
resulting in hilarious consequences.
Cinemas COO Tushar Dhingra said, "The idea
was to fully engage our audience at all times
including intermission, and also to provide
original content, putting our own distinctive
stamp on the movie-viewing experience. We are
looking at extending Crime Time to mobile, cable
and satellite platforms as well."
Time has proven to be a popular property with
distribution throughout Europe, the US, Australasia
and Latin America. We are delighted to bring
this property to viewers in India exclusively
through Adlabs", said Future Thought Productions
founder Jay Zaveri.
Thought Productions is an animation studio involved
in the development and production of animated
content for film, television, web and the mobile
of the clients and partners include Walt Disney
Company, Warner Bros, MTV, Nickelodeon, UNICEF
and product companies such as Pepsi, Procter
& Gamble, Cadbury, Orange and Unilever,
among many others.