Movies

'Jab We Met' takes unique campaign track

MUMBAI: The film Jab We Met has already piqued viewer interest for various reasons. The Shahid-Kareena break-up being one of them. One more good reason that may attract audiences is the unique way the film is being marketed.

The producers Shri Ashtavinayak Cinevision have painted two entire trains, from the Western and Central lines respectively with Jab We Met posters.

Shahid Kapoor, the hero in the film, eagerly expressed his wish to travel by those trains. The producers took the necessary permission from the railway authorities and Shahid along with the director Imtiaz made a late night journey yesterday.


Despite the fact that this journey was deliberately unpublicised to avoid a stampede, an enormous crowd showed up on learning that they had a surprise celebrity guest at the station.
Incidentally, Jab We Met is a story of how two individuals set out on a journey after they miss their train, which explains the rationale behind using the train journey as a publicity tool.


Talking about the different phases of the pre-release publicity, media consultant to Ashtavinayak, Parag Desai says, "We have divided the publicity into three phases. The first phase (three months prior to release) was flagged off with a contest for selecting the title of the film. We invited response via email, sms, radio and then zeroed in on the title, Jab We Met.


"The second phase offered the first look of the film. And the final phase is the current one where the stars are making appearances at important events like dandiyas to generate the required eyeballs. This phase includes routine out-of-door activities like hoardings and taking space on 900 Best buses and unusual stuff like the painting of the two trains."


The movie, directed by Imtiaz Ali, hits the screens this Friday (26 November).


Lets wait and watch if all of this brings the crowds to the theatres.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/bhaubali2.jpg?itok=VlaAyJ5-
Baahubali 2: The Conclusion -- Spectacular!

Baahubali 2: The Conclusion is a sort of prequel as well as the sequel to the earlier film, Baahubali: The Beginning, the epic fiction fantasy. In that, this film lets the viewer into some of the unrevealed parts of the earlier saga including the general curiosity about, why did Katappa kill...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/Cinepolis.jpg?itok=PlmuJC3p
With Ghaziabad multiplex, Cinepolis crosses 300 screens

NEW DELHI: With the opening of the 10-screen multiplex in Ghaziabad, Cinépolis crossed the 300 milestone India, with the total screen count now standing at 303 screens. Caiming to be India’s first International and the world’s fourth largest movie theatre circuit, Cinépolis has opened the ten...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/miraj.jpg?itok=jpDicZzx
Miraj Cinemas adds four multiplexes in 15 days, inches closer to '100' plan

Miraj Cinemas has strengthened its position in Punjab, Gujarat and Delhi NCR by adding four multiplexes with 13 screens in a record time of just 15 days. With this addition, Miraj Cinemas has now secured 77 screens across India.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Cannes_1.jpg?itok=wnOU24ow
Cannes jury to have nine members headed by Pedro Almodovar

NEW DELHI: The renowned American actor and producer Will Smith and famous French composer Gabriel Yared are among the members of the jury for the 70th Festival de Cannes under the presidency of Spanish director, screenwriter and producer Pedro Almodóvar. The Jury will be made up of eight key...

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/noor%20%281%29.jpg?itok=QoA11S32
Sequels & the need to cash in on previous successes

The film industry is going through its worst period in a long time. Nothing seems to be working as film after films flop losing almost total investments. This, when private investors are staging a comeback to invest in film distribution business as the big houses have curtailed their activities.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/newton.jpg?itok=pk4idYkH
Newton wins HK jury prize for intelligent presentation of political situation

MUMBAI: After impressing the audience and critics alike at the 67th Berlin International Film Festival 2017 where Newton made its world premiere and also won the CICAE Art Cinema Award, Drishyam Film’s upcoming film is now making waves at its Asia premiere in Hong Kong. The film produced by Manish...

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Payal-Kapadia_0.jpg?itok=RVfBiQVY
Cannes: Thurman to preside over Un Certain Regard Jury, Indian 'Afternoon Clouds' in shortlist

American actress Uma Thurman will preside over the Un Certain Regard jury of the 69th Cannes Film Festival next month.

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/noor%20%281%29.jpg?itok=AsY_F_na
Noor...Insipid...

Noor is based on a book by the Pakistani journalist- writer Saba Imtiaz, ‘Karachi, You Are Killing Me!’ The book in itself does not really tell a story, it is more like a diary of a journalist of day-to-day experiences and adventures along with a bit of her personal life.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/19/Macbeth.jpg?itok=MgGdmOj-
Macbeth on 23 April: Sony Le Plex HD remembers the Bard

MUMBAI: “Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them,” said Shakespeare (the Bard of Avon). Legends never die. One such legend is William Shakespeare. An English poet, playwright, and actor, he passed away 400 years ago, but his...

Movies Hollywood

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories