Movies

'Jab We Met' takes unique campaign track

MUMBAI: The film Jab We Met has already piqued viewer interest for various reasons. The Shahid-Kareena break-up being one of them. One more good reason that may attract audiences is the unique way the film is being marketed.

The producers Shri Ashtavinayak Cinevision have painted two entire trains, from the Western and Central lines respectively with Jab We Met posters.

Shahid Kapoor, the hero in the film, eagerly expressed his wish to travel by those trains. The producers took the necessary permission from the railway authorities and Shahid along with the director Imtiaz made a late night journey yesterday.


Despite the fact that this journey was deliberately unpublicised to avoid a stampede, an enormous crowd showed up on learning that they had a surprise celebrity guest at the station.
Incidentally, Jab We Met is a story of how two individuals set out on a journey after they miss their train, which explains the rationale behind using the train journey as a publicity tool.


Talking about the different phases of the pre-release publicity, media consultant to Ashtavinayak, Parag Desai says, "We have divided the publicity into three phases. The first phase (three months prior to release) was flagged off with a contest for selecting the title of the film. We invited response via email, sms, radio and then zeroed in on the title, Jab We Met.


"The second phase offered the first look of the film. And the final phase is the current one where the stars are making appearances at important events like dandiyas to generate the required eyeballs. This phase includes routine out-of-door activities like hoardings and taking space on 900 Best buses and unusual stuff like the painting of the two trains."


The movie, directed by Imtiaz Ali, hits the screens this Friday (26 November).


Lets wait and watch if all of this brings the crowds to the theatres.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Rjavardhan-rathor-800x800.jpg?itok=eYAh5ig1
Rs 125 million incurred on Film Heritage Mission this year

NEW DELHI: A total of about 1,32,000 film reels have been acquired and the work of assessment, preventive conservation and restoration started under a mission mode project under the National Film Heritage Mission (NFHM). The scheme is to be implemented between 2014-15 and 2020-21 with total outlay...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/anarkali%20%281%29.jpg?itok=_Hz9Q49z
Anaarkali Of Aarah: Worth a look

Just when one was expecting a week of lack-lustre films especially as some small filmmaker is releasing his or her work, comes a surprise that reinforces faith in good cinema.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Badrinath-ki-Dulhaniya.jpg?itok=9AKk4o7J
Dismal releases help last week's film to turn lucky at the Box Office

MUMBAI: With dismal releases, the week proved lucky for last week’s ‘Badrinath ki Dulhaniya’ as none of the three films fresh releases this week managed to create any impact on the viewers.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/Freedom%20of%20speech.jpg?itok=S5jPVnrt
'Freedom of speech' vital in progressive society, says Nandita Das

NEW DELHI: Three short films made by renowned filmmakers Sudhir Mishra, Nandita Das and Ram Madhvani on meaningful subjects marked the India Today conclave on its closing day in Mumbai. India Today Group editorial director Kalli Purie said the films had been commissioned by the group to mark four...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/machine%20%281%29_0.jpg?itok=rcz0b_3J
Machine.... Poor show

Machine is a rather unlikely story with an unlikely title. Coming from Abbas Mustan duo, the Burmawalla brothers, who made a reputation for giving thrillers and action films with good musical score, one expected more of the same stuff. Having worked with some of the top artistes of Hindi film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/badri%20%281%29.jpg?itok=86DVRTqy
'Badrinath Ki Dulhania' is on its way to becoming a hit

The time period for the release of Badrinath Ki Dulhania was dicey to say the least. The film was released bang in the middle of days of election results in the most politically volatile states of the North India, board exams and the pre-Holi Friday. Also, cinema halls are closed till mid-noon on...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/paramount.jpg?itok=gy3_va7l
Paramount & Anonymous Content to make 'The Windfall' as a TV series

Paramount TV and Anonymous Content have come together to develop Indian author Diksha Basu’s upcoming debut novel The Windfall as a TV series.

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/10/kung-fu%20%281%29.jpg?itok=xrr6JRYL
Kung Fu Panda 3 premiering on Star Movies on 19 March

This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior. From the very first film, Po has created a special space in the hearts of audiences of every age and...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/10/badri%20%281%29.jpg?itok=zjx-Ps3H
Badrinath Ki Dulhania: Part fun, part dull

Director Shashank Khaitan seems to be creating a franchise of his own as he comes back with 'Badrinath Ki Dulhania' after his earlier film, Humpty Sharma Ki Dulhania. This film too starts off in Hindi belt but later traverses to Singapore to break the monotony.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories