Movies

And now some good news for Saawariya

MUMBAI: In the free-for-all between the two giants, Om Shanti Om (OSO) and Saawariya, we do hope this is the last word. With reports coming in on the international success for Saawariya, both the director Sanjay Leela Bhansali and Sony Pictures will breathe a little easy.

This is also good news for other Hollywood studios that are eyeing the lucrative Indian film market. Since Warner Brothers has already tied up with Ramesh Sippy for Made in China and Walt Disney with YRF for Roadside Romeo, the success of Saawariya, will send the right signals.


According to Vikramjit Roy, head of publicity and promotions, Sony Pictures‘ first Indian co-production Saawariya, which is a collaboration with director Sanjay Leela Bhansali, bowed to Rs 500 million ($12.5 million) across 754 screens in India over the Diwali weekend 9-11 November. The week (9 to 15 November) closed at Rs 600 million.


It hit 60% and now it is at 30%. We hear almost 850 prints were released in that opening weekend and almost 50 prints have been withdrawn. That means shows have been cancelled and replaced by more successful films.



Saawariya, the first Bollywood production from any Hollywood studio, also hit screens in 12 other markets (across 230 screens) - UK, US, UAE, Australia, New Zealand, South Africa, Kenya, Malaysia, Oman, Quatar, Bahrain, Singapore - bowing at $ 1.5 million.

The film also released in Indonesia on 16 November.


The worldwide tally, for the opening weekend (9-11 November) was therefore a whopping $ 14 million (Rs 560 mil), hardly a flop show by any terms of reference.


The numbers do tell a tale though. It was clearly in the first three days when anticipation around the movie was at its peak that Saawariya raked in most of its moolah from the domestic market. A massive 83 per cent of the takings in fact.


Going by the reports that are coming out, occupancy levels dropped from almost 90 per cent in that opening weekend to 30 per cent in the second week and have been steadily dropping since. Still, Sony Pictures can come away from this movie knowing that it did manage to make good its money.


Commenting on this performance and the fact that Saawariya released on the same day as Om Shanti Om, SPE Films India MD Uday Singh said, "We are thrilled with the opening and the fact that audiences everywhere have connected with the film, especially the youth, who have loved the heartwarming performances by the two newcomers Ranbir and Sonam.


"Sony Pictures congratulates Shah Rukh Khan and the entire Om Shanti Om team for setting the all-time record for a film during the Diwali box office weekend. It is truly an amazing accomplishment. But what is even more significant is that two major films competed against each other and both did enormously well. The marketplace can accommodate two major motion pictures and both can succeed. We could not be more pleased with the success of Saawariya and we are proud that we have played a role in setting the record for our industry during Diwali week."


Commenting on whether Sony Pictures is looking at more films in India Singh explains, "India has a rich and a prolific film history and we at Sony Pictures recognise the potential and importance of the Indian market. Tying up with a leading motion picture company in India like Eros for a six picture co-production deal shows our commitment to work with the creative talent in India."


And now all concerned are happily wiping the egg the media had initially hurled at them off their faces.


Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Rjavardhan-rathor-800x800.jpg?itok=eYAh5ig1
Rs 125 million incurred on Film Heritage Mission this year

NEW DELHI: A total of about 1,32,000 film reels have been acquired and the work of assessment, preventive conservation and restoration started under a mission mode project under the National Film Heritage Mission (NFHM). The scheme is to be implemented between 2014-15 and 2020-21 with total outlay...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/anarkali%20%281%29.jpg?itok=_Hz9Q49z
Anaarkali Of Aarah: Worth a look

Just when one was expecting a week of lack-lustre films especially as some small filmmaker is releasing his or her work, comes a surprise that reinforces faith in good cinema.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Badrinath-ki-Dulhaniya.jpg?itok=9AKk4o7J
Dismal releases help last week's film to turn lucky at the Box Office

MUMBAI: With dismal releases, the week proved lucky for last week’s ‘Badrinath ki Dulhaniya’ as none of the three films fresh releases this week managed to create any impact on the viewers.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/Freedom%20of%20speech.jpg?itok=S5jPVnrt
'Freedom of speech' vital in progressive society, says Nandita Das

NEW DELHI: Three short films made by renowned filmmakers Sudhir Mishra, Nandita Das and Ram Madhvani on meaningful subjects marked the India Today conclave on its closing day in Mumbai. India Today Group editorial director Kalli Purie said the films had been commissioned by the group to mark four...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/machine%20%281%29_0.jpg?itok=rcz0b_3J
Machine.... Poor show

Machine is a rather unlikely story with an unlikely title. Coming from Abbas Mustan duo, the Burmawalla brothers, who made a reputation for giving thrillers and action films with good musical score, one expected more of the same stuff. Having worked with some of the top artistes of Hindi film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/badri%20%281%29.jpg?itok=86DVRTqy
'Badrinath Ki Dulhania' is on its way to becoming a hit

The time period for the release of Badrinath Ki Dulhania was dicey to say the least. The film was released bang in the middle of days of election results in the most politically volatile states of the North India, board exams and the pre-Holi Friday. Also, cinema halls are closed till mid-noon on...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/paramount.jpg?itok=gy3_va7l
Paramount & Anonymous Content to make 'The Windfall' as a TV series

Paramount TV and Anonymous Content have come together to develop Indian author Diksha Basu’s upcoming debut novel The Windfall as a TV series.

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/10/kung-fu%20%281%29.jpg?itok=xrr6JRYL
Kung Fu Panda 3 premiering on Star Movies on 19 March

This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior. From the very first film, Po has created a special space in the hearts of audiences of every age and...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/10/badri%20%281%29.jpg?itok=zjx-Ps3H
Badrinath Ki Dulhania: Part fun, part dull

Director Shashank Khaitan seems to be creating a franchise of his own as he comes back with 'Badrinath Ki Dulhania' after his earlier film, Humpty Sharma Ki Dulhania. This film too starts off in Hindi belt but later traverses to Singapore to break the monotony.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories