Movies

Celebrate Christmas with a new Dhoom song

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MUMBAI: In another innovative first, Yash Raj Films’ will be releasing a tub-thumping new version of their iconic Dhoom Machaale anthem song by actor, singer, dancer, theatre producer - Saba Azad. The song is backed by a cool new music video that features a video montage from all the three Dhoom series. So in a first, viewers will get to see Aamir, Katrina, Hrithik, Aishwarya, John, Bipasha, Abhishek and Uday together in one video.

Saba says, “I’m super excited to take a crack at such a huge hit that amazing singers like Sunidhi and Vishal Dadlani have sung before, it’s a privilege to feature in the video alongside Bollywood’s biggest names.”

Caratlane.com VP, offline marketing, Calvin John, says, “We are constantly seeking innovative opportunities of integrating CaratLane.com seamlessly within content, that has wide reach across TV & Digital mediums, is engaging and has immense potential of being viral. The Dhoom anthem provides us with that innovative window of showcasing the brand seamlessly within the song. This association with YRF gives us an opportunity to showcase what CaratLane.com has to offer for urban Indian women – Chic Jewellery along with its pioneering new way to shop - ‘Try at Home’, apart from leveraging its most successful movie franchise.”

Yash Raj Films VP Ashish Patil adds, “At YRF, we’ve always believed in going beyond the brief with our brand partners to create high impact quality content that connects with audiences and adds value back to the brand. We’re quite excited about this crunchy new version of the iconic Dhoom anthem by one of our most talented artistes, Saba Azad. And it’s a pleasure to partner with Caratlane.com as both the brand & their products are a magic fit for this kick-ass new video. It’s sure to machao some serious Dhoom!”

The funky new version of the song has been composed by Raghav Sachar, who plays over 32 different musical instruments. The mash-up is a great mix of R&B, whistle tones, rap and a fresh new interpretation of the chartbuster. The video has been directed by Adil Shaikh, known for his choreography of some of the biggest hits right from Bachna Ae Haseeno to Go Goa Gone.

Yash Raj Films had earlier also promoted the film’s anthem soon after the release of the first film in the franchise with famous Thai singer, Tata Young back in 2004. The song Dhoom Dhoom was the singer's most successful single ever in India. It was a major hit, reaching number one for several weeks to months in many Asian countries music charts. It was number one in various countries such as India, Thailand, Singapore, Malaysia, Indonesia and other Southeast Asian countries starting from August 2004 to as far as late as 2005.

The Dhoom Anthem premieres exclusively on YRF’s YouTube channel on Tuesday, 24 December ensuring that everyone has Dhoom at Christmas!

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