MUMBAI: As Godrej Eon Tour De India races ahead in its second edition, the property is ready to deliver the ultimate punch of dynamism and energy with the brand ambassador. The cycling event in the country which is being promoted by Maharashtra Cycling Association, Tourism Ministry, UCI, Cycling Federation of India (CFI) and ID Sports has announced John Abraham as its brand ambassador.
John, who recently made to headlines for becoming a brand ambassador for National Geographic Channel, is making all the right moves.
John’s quintessential blend of challenging his own limits make him an ideal connect with Tour De India, which stands to believe ‘You are the Engine’. Godrej Eon Tour De India has shot an advertising campaign that showcases your vigor to ride a cycle. With John Abraham as the new face, Godrej Eon Tour De India is reinforcing its strong bond and connects with cycling enthusiasts through creativity, commerce, education and technology.
Speaking ahead of the race 2013, ID Sports chairman and managing director Akil Khan exults: “Committed to drive participation and aiming to make cycling, a national sport, Godrej Eon Tour de India in 2013 could not be more proud to welcome John into the Godrej Eon Tour De India family. In the first year of Godrej Eon Tour de India we saw celebrity grand prix at F1 Circuit and this year we are excited about John being a part. John symbolises all that Godrej Eon Tour De India stands for.”
Godrej Eon Tour De India’s new campaign underlying ethos is about the spirit of the multi-faceted achiever who is the best in the world and hence deserves the best of all that the world has to offer. It deals with all the attributes associated with John which act as a representative of this changing face of the Indian youth be it health, sporting spirit or enjoyment. Moving forward ID Sports will be announcing the presenting sponsor soon.
He further adds: “He is a representation with intelligence, grace and a trendsetter who has always stood by his passion for sports along with an incredible blend of warmth with a vivaciousness and untiring charm. His connect with the common man and the highest segment of personalities shows his incredible versatility and makes him fit seamlessly into Godrej Eon Tour De India.”
Expressing his excitement, John Abraham asserts: “It is a pleasure to lend myself to India’s noisiest and biggest cycling event that makes its presence felt. Godrej Eon Tour De India (TDI) stands for redefining the evolution of cycling and it is a great privilege for me to be associated with it. I tend to endorse brands very selectively as I need to relate to the brand and believe in it in my heart.”