NEW DELHI: The popular comic character Chacha Choudhary is tying up with Akshay Kumar because both the comic character and the actor in his forthcoming Boss are middle class persons who help people in distress.
Akshay’s character of Boss will be featured in a special edition of the comic book in Hindi and English showing him joining Chaudhary to fight the enemies. The edition will be launched by Akshay in Delhi.
Akshay said, “I have been a fan of Chacha Chaudhary and Sabu since my childhood. I feel honoured that my character of Boss will now be featured alongside them in a special comic book.”
Comics of the character have become a cult brand and sold over 10 million copies over the years.
Speaking about the tie-up of Boss with Chacha Chaudhary, Viacom 18 Motion Pictures head - marketing Rudrarup Dutta said, “Chacha Chaudhary is a legendary Indian character, an entire generation has grown up reading Diamond Comics' Chacha Chaudhary. This special edition will have the Boss - Akshay Kumar - join the team to vanquish their enemies. Apart from a unique medium which connects with the target audience, especially children, to promote the film it also is a matter of pride to be part of this collector's edition of one of the most loved Indian comic books.”
Produced by Viacom 18 Motion Pictures, Cape Of Good Films and Ashwin Varde Productions, Boss is being released on 16 October.