Movies

Fox Star Studios & A.R. Murugadoss score a hattrick in Tamil cinema with Raja Rani

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/movie-images/2015/08/21/A%20R%20Murugadoss.jpg?itok=waYbeou_

Fox Star Studios and A R Murugadoss’ latest venture, Atlee’s Raja Rani starring Arya and Nayanthara, has clocked a domestic weekend of 12.2 crore according to the production house, making it the fourth biggest opening of the year for a Tamil film and the biggest weekend ever for actor Arya. The film has also set the overseas box office ablaze and has amassed a whopping $800,000 over the weekend. Infact, the film has become India’s third highest weekend grosser in Malaysia.

Raja Rani’s success also marks a hat trick for Fox Star Studios and A R Murugadoss’s partnership that started in 2011 with breakaway hit Engaeyum Eppothum. While the film has found tremendous critical and popular acclaim for its content, what sets it apart from any other previous Tamil films in recent times is the sheer innovation of the marketing campaign.  

Talking about Raja Rani’s success, debutant director Atlee says, “I am absolutely thrilled and really thankful to the audiences and the critics for such a warm reception to the film. I am also humbled by the response to the film from the family audiences for whom I had primarily conceived this film; I believe after a long time, even during the early morning shows, family audiences are thronging the theatres.”

A.R. Murugadoss, who partnered with Fox Star Studios to produce this venture, adds, “My production partnership with Fox Star Studios has been excellent. The company has a global presence which has helped to exploit the films very well. Fox and I had decided right at the start that we want to produce good movies with good messages and Atlee's script had all those qualities. I am happy the audiences are loving it."  

Fox Star Studios CEO Vijay Singh concludes, “It’s been a fantastic record-breaking run for Raja Rani! Along with A.R. Murugadoss, we had decided we would back good scripts and new talents in Tamil rather than rushing into multiple acquisitions and releases. Today, I am happy to say that our strategy has paid off handsomely. In marketing, we were keen to bring our learnings from Hollywood & Bollywood and apply them in the Tamil market. Kudos to the Fox marketing team and Atlee for coming up with innovative ideas like the marriage invitation invite and the first-time ever roadblock of the trailer which created a buzz for the film beyond its starcast. But all the marketing efforts are no use without good content. And director Atlee has crafted a film which is hard to believe is a debut film. We look forward to working with him on his next film too! We have had a dream run so far in Tamil cinema ever since we made our debut in 2011 and as we move ahead, we are looking at an exciting slate of breakthrough cinema with CV Kumar in 2014!”



Fox Star Studios’ next venture will be Tigmanshu Dhulia’s Bullett Raja, it will be released on 29 November.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/film-bazzar.jpg?itok=aXdmkfeu
Entries open for NFDC Film Bazaar at IFFI 2017

The National Film Development Corporation (NFDC), which hosts the Film Bazaar during the International Film Festival of India in November in Panaji, has invited entries for the 11th edition of NFDC Film Bazaar Co-Production Market

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/abhram.jpg?itok=7nsn3PaG
Radio City launches initiative to felicitate regional film fraternity

Radio City 91.1FM, a leading radio network, in yet another pioneering move, announced Radio City Cine Awards, its first ever award initiative to felicitate regional film fraternity in India. There are 10 different categories like favourite actor, favourite actress, favourite director, favourite...

Movies Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/muuna.jpg?itok=oHHT0COD
Munna Michael..... Just a passable affair!

Munna Michael follows the formula of musical films about disco dancers made during 1980s to the core. You know, the kind of films Mithun Chakraborty was identified with! Such films also provided ample scope for action. Dances were the mainstay of these films. Action and romance followed. But this...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Saregama-Logo.jpg?itok=DYHmJQMt
Saregama's Yoodlee to target 18-30 age-group with thematic films

MUMBAI: Popular music banner Saregama has ventured into film production through Yoodlee Films under which it will make thought-provoking and engaging content, releasing films every month. Targeting the 18-30 age group, the banner will cater to the inherent need of the audience to watch strong...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/18/5555555555555.jpg?itok=83HRb8jD
Distributors' 'star films' gamble backfires

Jagga Jasoos is the latest film to release last Friday. The team of Anurag Basu and Ranbir Kappor who combined to give Barfi (2012) were expected to come up with something better. What is more, even Ranbir Kapoor had put his faith Basu and turned a co-producer in the project! The film, in the...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/17/Salute-Zindagi.jpg?itok=7LZxCh-O
Saregama & Officer's Choice launch short film platform Salute Zindagi

MUMBAI: Allied Blenders and Distillers Pvt. Ltd., India’s homegrown spirits company, has launched Officer’s Choice Blue Snacks, Salute Zindagi, in association with Saregama. Taking forward the brand’s core ethos of the ‘Good Samaritan’, the platform is set to host six short films inspired by the...

Movies Short Films
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/jagga-jasoos.jpg?itok=uC2kQjG0
Jagga Jasoos - a disappointment both as a musical and as a comedy

Describing a film as a musical is a misnomer as the genre does not exist and in any case music as we knew it has virtually ceased to exist Hindi films which have lyrics that pass off as songs.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Untitled-1_37.jpg?itok=ZSCDHaI3
Entries invited by FFI for Oscar award consideration

The Film Federation of India today invited entries of Indian films commercially released in India between 1 October 2016 and 30 September 2017 for the Oscar awards which will be presented in February next year.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/12/Sony_Max-Chrome.jpg?itok=d-udsn-Q
Hindi Movies genre grew by 1.36%, Sony Max tops with 93.9% OTS: Chrome

MUMBAI: Hindi Movies (Hindi-speaking market) HSM (Exclusive) was the most benefitted genre with 1.36 per cent with Sony Max topping the chart with 93.9 per cent opportunity to see (OTS) in week 27, Chrome Data Analytics & Media reported.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories