Movies

Fox Star Studios & A.R. Murugadoss score a hattrick in Tamil cinema with Raja Rani

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/movie-images/2015/08/21/A%20R%20Murugadoss.jpg?itok=gldSObNs

Fox Star Studios and A R Murugadoss’ latest venture, Atlee’s Raja Rani starring Arya and Nayanthara, has clocked a domestic weekend of 12.2 crore according to the production house, making it the fourth biggest opening of the year for a Tamil film and the biggest weekend ever for actor Arya. The film has also set the overseas box office ablaze and has amassed a whopping $800,000 over the weekend. Infact, the film has become India’s third highest weekend grosser in Malaysia.

Raja Rani’s success also marks a hat trick for Fox Star Studios and A R Murugadoss’s partnership that started in 2011 with breakaway hit Engaeyum Eppothum. While the film has found tremendous critical and popular acclaim for its content, what sets it apart from any other previous Tamil films in recent times is the sheer innovation of the marketing campaign.  

Talking about Raja Rani’s success, debutant director Atlee says, “I am absolutely thrilled and really thankful to the audiences and the critics for such a warm reception to the film. I am also humbled by the response to the film from the family audiences for whom I had primarily conceived this film; I believe after a long time, even during the early morning shows, family audiences are thronging the theatres.”

A.R. Murugadoss, who partnered with Fox Star Studios to produce this venture, adds, “My production partnership with Fox Star Studios has been excellent. The company has a global presence which has helped to exploit the films very well. Fox and I had decided right at the start that we want to produce good movies with good messages and Atlee's script had all those qualities. I am happy the audiences are loving it."  

Fox Star Studios CEO Vijay Singh concludes, “It’s been a fantastic record-breaking run for Raja Rani! Along with A.R. Murugadoss, we had decided we would back good scripts and new talents in Tamil rather than rushing into multiple acquisitions and releases. Today, I am happy to say that our strategy has paid off handsomely. In marketing, we were keen to bring our learnings from Hollywood & Bollywood and apply them in the Tamil market. Kudos to the Fox marketing team and Atlee for coming up with innovative ideas like the marriage invitation invite and the first-time ever roadblock of the trailer which created a buzz for the film beyond its starcast. But all the marketing efforts are no use without good content. And director Atlee has crafted a film which is hard to believe is a debut film. We look forward to working with him on his next film too! We have had a dream run so far in Tamil cinema ever since we made our debut in 2011 and as we move ahead, we are looking at an exciting slate of breakthrough cinema with CV Kumar in 2014!”



Fox Star Studios’ next venture will be Tigmanshu Dhulia’s Bullett Raja, it will be released on 29 November.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/newton%20%281%29.jpg?itok=0uLaSCf2
Rajkummar Rao's Newton to make world premiere at Berlin Festival

The New Year is beginning on a high note for Drishyam Films, the makers of much loved films such as Masaan, Dhanak and Waiting. Their latest film Amit V Masurkar’s Newton is all set to make its World Premiere at the Berlin International Film Festival, one of the world's most prestigious film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Rudrarup%20Datta-800x800.jpg?itok=cCB1M-48
xXx India blitz cost Viacom 18 over Rs 10 crore

MUMBAI: Have you wondered if a Hollywood movie could have its maiden release in India? It's rare and exceptional. What it takes to be that big? Is it a large-scale promotion or a marketing stunt? It's a not a stunt but the right marketing strategy that can make a film as big as a grand award...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/raees.jpg?itok=Zn11iydU
Bleeding Pak theatres may become 'Raees' again

MUMBAI: Four months after Pakistan stopped screening Hindi films in its cinemas responding to Bollywood's unofficial ban on Pakistani artistes following the Uri attack, Pakistan is again attempting to allow screening as theatre-owners are bleeding financially.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/dangal.jpg?itok=SVTwJuie
Weak films fall by Dangal-side

The exhibition sector felt some relief with a blockbuster in Dangal after a long gap to help them sustain the cinemas, the vacuum faces them again as the two new movies, OK Jaanu and Haraamkhor, failed to bring in even the initial audience or, for that matter, even the compulsive first day or first...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/OK-Jaanu.jpg?itok=77K9Fqst
OK Jaanu: ...Live-in romance replayed!

OK Jaanu is a contemporary love story which eventually settles about halfway between modern-day relationships traditions while conveying the eternal belief that love always triumphs. These kinds of films are made now and again but a love story is a love story and usually has its own appeal if...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/xxx-800x800.jpg?itok=ktebzkWf
Viacom18 starts NY with 'xXx: Return of Xander Cage' premiere

Starting the year on a promising note Viacom18 is proud to present xXx: Return of Xander Cage to the audience in India. After wowing viewers in Mexico and London as part of the global domination tour, megastar Vin Diesel visited India for the premiere along with his co-star, Bollywood beauty...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/12/Sunil-lulla-800x800.jpg?itok=6Xn_dYi6
'17-18: Eros Media to produce 50 films in multiple languages

MUMBAI: Eros International Plc, a leading global company in the Indian film entertainment industry, has announced that its majority-owned subsidiary, Eros International Media Limited, released its film production lineup for 2017-18.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/12/Force-2.jpg?itok=3Vgc5reZ
'Force 2' piracy: Viacom18 registers FIR; KSS blames it on a theatre

MUMBAI: The Cyber Crime Investigation Cell, BKC, Mumbai, has registered an FIR against K Sera Sera Digital Cinema Ltd (K Sera Sera) upon a complaint filed by Viacom18 in relation to online piracy of its film ‘Force-2’.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/star-wars-800x800.jpg?itok=eQQSlSP5
Star Wars: Complete Saga is back on Star Movies!

Star Wars: Episode I – The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II – Attack of the Clones on 15 January at the same time.

Movies Hollywood

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories