KOLKATA: In between helming his film institute Whistling Woods International and wielding the megaphone for his directorial comeback Kaanchi, Subhash Ghai will soon inaugurate a three-screen multiplex spread over 35,000 square feet under his brand Mukta A2 Cinemas in the City of Joy.
Coming up in the next six months at Junction Mall, Barasat, in Kolkata, this will be Mukta A2 Cinemas’ debut in West Bengal after having similar such multiplexes in Vadodara, Ahmedabad and Gulbarga. The first plex was opened in Gujarat back in July 2011.
When contacted, Nice Property director Prabhakar Kumar confirmed the news and said: “Mukta Arts has been in the distribution and exhibition business for a while now and with this chain of multiplexes, they only plan to strengthen their foothold in the industry.”
Junction Mall, Barasat, in a total mall area of 150,000 square feet, is marketed by Nice Property and is a joint venture project with North 24Parganas Zilla Parishad.
Sources said plans are afoot to invite actors the likes of Abishek Bachchan, Aishwarya Rai Bachchan and Sonali Bendre to Kolkata for the first fifteen days to promote the plex.
Also, tickets will be economically priced, keeping in mind consumer spending behaviour in Kolkata, sources informed. “Mukta Cinemas is looking at 1,200 seats. The pricing is slightly lower than other multiplexes,” a source revealed.
It is further learnt that the company has signed an 18 year lease contract and as per the agreement, the rent will be Rs 60 per sqft.
“Even if Mukta Arts achieves 50 per cent occupancy rate, this venture would give good returns to the company,” observed a media analyst, adding that there are not many high-quality plexes in the vicinity, upping the possibility of the plex doing well in future.
Ghai’s Mukta Arts is primarily engaged in motion picture production apart from production, distribution, and exhibition of television serials and entertainment software, equipment hiring, and generation and distribution of content for the entertainment industry.