MUMBAI: Arjun Singgh Baran and Kartik Nishandar who
had just turned entrepreneurs with their new venture,
GSEAMS (Global Sports Entertainment And Media Solutions
Pvt Ltd) get into a three movie marketing deal with
Viacom Motion Pictures.
GSEAMS has already done the marketing alliance of the
first regional movie of Viacom Zapatlela 2 -
3D and will be involved in handling the marketing
for Viacom Motion Pictures two regional movies 72
Miles - Ek Pravas and Kumari Gangubai Non Matric.
Clear domain understanding and a passion to market
movies through new age channels and mediums are the
reasons why Arjun and Kartik chose these projects as
the first under their movie marketing division.
"We have been quite fortunate to have been involved
with the promotion of Viacom Motion pictures' first
regional movie Zapatlela 2-3D within 10 days
of our company launch. After the success of the movie
we have been thankful to the Viacom team specially Jayesh
Muzumdar (Viacom Regional Movies - business head) and
Neeraj Joshi (Viacom Regional Movies- marketing head)
to have extended the deal to two more regional movies
to be marketed, We look forward to working with the
brand and creating great synergies in the future"
Commenting on the association Nishandar further added
"GSEAMS as a team couldn't have asked for a better
association to start its movie marketing division and
having been involved in promoting one of the biggest
commercially successful Marathi regional movie Zapatlea
2- 3D. We look forward to the next "Twinkle
Khanna, Ashwini Yardi and Viacom's 72 Miles and
Gangubai Non Matric."
"Thanks to Jayesh and team Zapatlela 2
has given us a benchmark to move to the next level &
do better with GSEAMS foray into Bollywood movies. We
have got great response on our first movie marketing
involvement with Bajatey Raho but would like
to up our benchmark with one of the most awaited movie
of the year to be released in November which we would
like to disclose closer to the date of release."
"I have known Arjun and Kartik for a past few
years and have been aware about their work on the 50
strong IP's created during their days at Reliance. Thus
when they approached me for Zapatlela 2 - 3 D
marketing and presented us with a great plan we thought
about getting them onboard for the same. Also since
movie marketing at various levels such as alliances
and tie-ups help grow the top line and visibility for
the movie. We look forward to working with the team
and create an exciting association" says Viacom
Regional Movies - business head Jayesh Muzumdar.