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MUMBAI:
Satellite delivered Digital Cinema network UFO Moviez has won the
‘Best Digital Cinema Solutions’ award at the Chhattisgarhi
film award ceremony 2013.
Averred
UFO Moviez director Satish Jain, “UFO Moviez has brought about
a major revolution in the Chhattisgarhi film industry. The number
of Chhattisgarhi films releasing in the last three years has increased
sharply from just 1 or 2 each in 2007, 2008 & 2009 to 14 in
2010, 18 in 2011 and 14 in 2012, thanks to UFO’s Digital Cinema
solutions.
In
the pre-digitization era, hardly one Chhattisgarhi film used to
release every 2-3 years, but the numbers have shot up to 12-15 films
annually in the post UFO era. Today, Chhattisgarhi films are only
shot digitally thanks to the availability of UFO’s Digital
Cinema exhibition technology.”
Said UFO Moviez India COO Pankaj Jaysinh, “We are thankful
for this recognition and proud to be associated with a forum supported
by a State Government body as well as local film industry stakeholders.
UFO Moviez is a leader and pioneer in converting existing theatres
in Chhattisgarh into digital ones so that film producers and distributors
can showcase the latest local language films on a first-day-first-show
basis to wider set of audiences in the state and even across India.
UFO
Moviez has been bridging the geographic divide and increasing
the number of Chhattisgarhi films on its digital network over
the years. Digital medium of film exhibition has not only benefitted
the Chhattisgarhi film industry, but also other regional film
industries like Bhojpuri, Gujarati, Marathi, Assamese, Punjabi
to flourish. Theatre owners are also reaping the benefits of the
digitization of films including higher footfalls in the theatre
premises, more ticket collections and enhanced advertising revenue
earnings. It’s a win-win situation for all stakeholders of
the Chhattisgarhi film business and the industry benefits the
most.
Chhattisgarhi film ‘Mayaa’, which was directed by Jain
and produced by Rocky Daswani, released in June 2009 and was the
first blockbuster Chhattisgarhi movie to release on the digital
platform through UFO. As a matter of fact, Mayaa even crossed
the collections of Aamir Khan’s Ghajini in Maa Bhuwneswari
Talkies, Vinay Talkies and New Raj Talkies.
UFO’s
platform has enabled filmmakers to get the maximum revenue which
wasn’t possible earlier. Toora Rickshawala, which was produced
by Dawsani and directed by Jain was also a blockbuster. The film
released on the UFO platform on 4 June 2010 and completed 100
days in Apsara Talkies (UFO Cinema) in Durg.
The ceremony was organized by Filmi Chhattisgarh and sponsored
by Credible Chhattisgarh, Cultural Division, Government of Chhattisgarh
and Bhatia Film Production. The third edition of Chhattisgarhi
Film Award Ceremony 2013 was held on 30 January.
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