Movies

Kareena Kapoor to design signature "Bebo" denim line

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NEW DELHI: Actor Kareena Kapoor has always surprised many with her sense of style and dress.



Shifting from high-street fashion to urban chic, Kapoor has caught the eye of an international couture brand which has approached the actress to design a signature line of denims.



It is now learnt that this Bollywood numero uno will design a signature denim collection for the brand that will be called "Bebo", which is her pet name.

A fashion icon in the truest sense, Kapoor recently took her brand value to an all-new high as she shared her health and beauty secrets in a tell-it-all book that went on to become a best seller.

 Within the country too, Kapoor is fast emerging the face of advertising - not to mention the most popular face in the brand circuit, not just in comparison to her contemporaries but beating the likes of some of the most prominent names on television.

She is understood to be the highest paid brand endorser and lends her face and brand name to a whopping 22 brands - a feat no other actor/actress or sportsperson has managed to achieve.

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