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Music Beyond Boundaries, was a musical revelation

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MUMBAI: Bharatiya Vidya Bhavan and Molecule Communications along with Pria Haider organised a panel discussion recently on Music Beyond Boundaries featuring composers Karsh Kale, Salim Merchant and DJ Rekha.

Sharda, a singer in Bollywood movies of yesteryear graced the event that was emceed by Geetika Agarwal. Also present on this occasion were president of Bharatiya Vidya Bhavan Dr. Navin Mehta and director of Molecule Communications (New York) Ajay Shrivastav.

The panellists described how Indian music has gone global and their contribution to the music world. Each speaker narrated how they were inspired by music and the richness and mosaic of Indian. The panellists also attempted to answer the question why Indian music is very much Bollywood-driven and is there music beyond cinema?

Emmy Award-nominated Salim Merchant, one of Bollywood‘s renowned music composers, said, "One should not attempt to swim in the vast ocean of music but get drowned to feel the rhythm of it inside out. You can‘t play safe if you want to succeed or merely survive. There should be a fire of knowledge about music that should keep burning." He also narrated how Indian music has been adapted in various countries and blend perfectly with global music in different forms.

Karsh, described by Billboard Magazine as a visionary composer and producer, explained how to find a perfect match between Indian music and rest of the world. He said, "Truly music has no boundaries and musicians are the children of the world. One should follow the heart if he or she wants good music."

Molecule Communications CEO and Director Kiren Shrivastav said, "We create brands in the most diverse verticals, be it in sports to fashion to TV to cinema to social services to women empowerment as our annual properties and aiming to create more. Our success is a direct result of knowing how to market a brand. We do something worth remembering. Our vision is to become a contemporary brand that is not only recognised in India but also in the international arena. This year also we would be conducting Ticket2Bollywood - Cinema Beyond Boundaries on Sept 28 and 29 in collaboration with one of the leading art schools in the United States, The School of Visual Arts and The Screen Actors Guild (SAG)."

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