Lootera in Mills & Boons book's coverpage

MUMBAI: The promotional activities to create a buzz around a new film release just get more and more innovative. As in the case of the upcoming Bollywood flick Lootera. The film [Click and drag to move] is reported to being promoted this time in an unusual and romantic way. Ranveer and Sonakshi Sinha, the lead actors of the movie will be seen on the cover page of various Mills & Boons (M&B) books this month. As per insider, they are intending to promote the movie through undisputed market leader in spicy romantic fiction books.

Ask Ranveer, he is all there to shower his unquenchable love for Mills & Boons love stories. "My life is filled with Mills & Boons stories; I am romantic at heart," states Ranveer Singh. The idea is also to connect with millions of youngsters who take these books as their literature and are closely associated with its romantic stories.

Lootera, being a romantic period film set in the 50?s, is all geared up to launch its three special Lootera Mills & Boons books, and will be available at across 5,000 outlets in India by end of this week.

The most notable feature is that these books will also have a special note jotted down by Sonakshi and some beautiful memories of the movie.

Rumour is that both actors will also spend time for a small book reading, competition and interactive sessions with fans at the book launch.

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