Madhuri Dixit and Juhi Chawla team up with Anubhav Sinha for a campaign

NEW DELHI: ‘Believe‘, a campaign that celebrates the triumph of women over their struggles, has been announced by renowned film personalities Madhuri Dixit, Juhi Chawla and Anubhav Sinha.

An endeavour by Benaras Mediaworks in association with ‘Gulaab Gang‘, the campaign will bring forth stories of valor from across the country and talk about unheard stories and unsung heroines.

With the hope to inspire the nation, and carry forward acts of courage in everyday life, ‘Believe‘ will invite entries of women across the country who have battled all odds and emerged victorious. The entries will be analysed by a panel of eminent personalities from all walks of life, who will select 20 stories of inspiration that the Nation must hear of. These inspiring stories will be adapted into short films.

Sinha said, "We have worshipped women as goddesses in this country for time immemorial. Yet strangely enough, we have miles to go when it comes to treating them as equals. Women continue to be oppressed, marginalised, and violated every single day. However despite adverse climes that women in this nation are subject to, we see shining examples of some who have blazed the trail and against all odds have emerged victorious to show us that the term ‘weaker sex‘ is an absolute mistake. Through this campaign we hope to inspire women fighting for their freedom from social injustice or stigma."

Dixit said, "It goes without saying that the environment and times we live in are sad and hostile. Especially for us women, and yet there are these stories of rising above the odds which the nation must know of. As a creative artiste my job has been to inspire audiences with art and films I am part of. And the ‘Believe‘ campaign allows me to present before you stories that are inspiring for us all. I look forward to saluting the unknown heroines of the country."

Chawla said "Believe ties in beautifully with the theme of the film, in life too women managing homes, families and careers face challenges and discrimination every day. It‘s always inspiring and uplifting to know a real story of real women who have overcome hardships, extreme hardships and come out as winners"

Benaras Mediaworks in association with ‘Gulaab Gang‘ directed by Soumik Sen are convinced about making a difference to women by giving a platform to women to narrate their stories. The team looks forward to educating and enlightens women about their rights to freedom and living life to its fullest.

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