Movies

Videocon DDB iifa to take place from 4 to 6 July

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NEW DELHI: The International Indian Film Academy (iifa) today announced that the 14th iifa celebrations will be held at The Venetian Macao-Resort-Hotel, the Official Host Destination Partner. Having travelled to picturesque destinations across the globe over the last 13 years, iifa has graced the shores of the UK, Europe, Middle East, Southeast Asia, South Africa, Sri Lanka and North America. This year, the VIDEOCON DDB iifa Weekend will return to the crown jewel of Cotai Strip Resorts - The Venetian Macao-Resort-Hotel, making it one of the fortunate few destinations to host the iifa celebrations twice. The three-day long iifa Weekend and Awards is all set to take place from the 4th to 6th of July.

Consumer-electronics giant Videocon Group continues its partnership, for the fifth year running, with the International Indian Film Academy as the presenting partner of the VIDEOCON DDB iifa WEEKEND at The Venetian Macao. Videocon has chosen to highlight the world?s only "Digital Direct Broadcast" technology that was launched for the first time one year ago.

Superstar Abhishek Bachchan, ?Friend of iifa? spoke about the impending celebrations, saying ?iifa is a pioneering initiative that opens new doors and creates myriad opportunities for the film industry, taking it to new shores each year. I experienced the iifa celebrations at The Venetian Macao in 2009 and it was a spectacular 3-day celebration of Indian Cinema. We trust that iifa will plan their celebrations this year befitting the 100 years of our industry.?

Videocon and iifa reiterate the ethos of a platform dedicated to maintaining the highest international standards of excellence through quality, technology and innovation. Speaking on the 5th year of partnering with iifa, Mr Sunil Tandon, CMO ? Videocon Group said, ?Videocon & IIFA share a common vision to showcase India across the globe. Videocon, India?s No. 1 brand of Consumer Electronics & Home Appliances, driven by the philosophy of innovation & customer centricity is trusted by millions of customers to improve their quality of life, through its wide range of products and highly efficient customer service. Videocon along with DDB are proud to present the Videocon DDB IIFA Weekend which will celebrate the ongoing centenary of Indian Cinema.?

Speaking on IIFA 2013, Brendon Elliott, Vice President of Sales & Resort Marketing, Venetian Macau Limited shared, ?The prestigious iifa Awards were last in Macao in 2009, and we are extremely pleased that The Venetian Macao is once again the official host destination partner for the awards ceremony this July. The response to the iifa Awards being in town three years ago was simply enormous, and I have every expectation that it will be just as big and just as enthusiastic this time around. We are also honoured that the Macau Government Tourist Office is once again supporting the awards ceremony at The Venetian.?

Known for its entertainment and metropolitan scene, Macau is an ideal choice for the iifa 2013 celebrations. Macau is home to several of the world?s most sensational and glamorous hotels and casinos. Often dubbed the Las Vegas of Asia, Macau offers a rich variety of experiences for the elite traveller with a penchant for the best, welcoming well over 100,000 visitors from India each year, with more than 150,000 visiting in 2012 alone.

Nachiket Pantvaidya, General Manager, STAR Plus, said, ?IIFA is one of the prestigious awards on Indian television. STAR Plus is delighted to present to its viewers a glamourous event against the mesmerising background of the Venetian Macao, a place that redefines grandeur and panache.?

Jacqueline Fernandez, also commented on the occasion saying, ?To be a part of the iifa family is a feeling of great pride for anyone who is a part of the Indian Film Industry. iifa has taken Indian Cinema on an unparalleled journey over the last 13 years and it?s a proud moment to see the movement continuing to make impactful strides.?

Sabbas Joseph, Director, Wizcraft & iifa said, ?It has been after careful consideration that we have decided to host the VIDEOCON DDB iifa Weekend in Macau. This destination has much to offer by way of culture tourism and The Venetian Macao-Resort-Hotel is the perfect choice for this year?s celebrations. The enormous integrated resort is a like a city in itself and we had an unforgettable experience in 2009 when we celebrated 10 glorious years of the iifa movement. We are glad to be back and we are positive that this year will be more spectacular as we celebrate 100 years of Indian Cinema.?

The first iifa Awards were held at the Millennium Dome in London in 2000 and have gone on to cities like Sun City, Malaysia, Dubai, Amsterdam, Yorkshire, Bangkok, Johannesburg and Colombo among others, with the most recent edition being celebrated in Singapore. As an institution, iifa has committed itself to taking Indian Cinema to the world, through a showcase celebration at international destinations each year. It is a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. While India gains greatly from the alliances made via iifa, an important objective of the prestigious brand is to create similar outcomes in its country of host, thereby establishing a system of mutual benefit to both India as well as the host country by way of tourism, culture and trade, cross-border investment and film co-productions.

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