Movies

Farhan Akhtar and Myntra.com partner to promote MARD campaign

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/04/11/farhan%20akhtar.jpg?itok=wVgq0eRl

MUMBAI: Farhan Akhtar has signed a deal with Myntra.com in order to strengthen his social cause MARD (Men Against Rape and Discrimination).

As per the deal, Myntra.com has exclusively launched MARD T-shirts. This being a non-profit campaign, the t-shirts are priced at a manufacturing cost of Rs 199 and are available for both men and women.

Post the Delhi rape incident, Akhtar channeled his anger in the form of a poem called ‘What is this country that I live in‘ which attracted a lot of attention. Amongst the sea of calls Akhtar received, an idea was born with JWT creative director Tarun Chauhan and Bling‘s Atul Kasbekar. The trio came together and created a platform called MARD.

Myntra co-founder and CEO Mukesh Bansal said, "We believe that the India of tomorrow lies with the youth of today. Social awareness campaigns such as MARD are extremely impactful to educate and change the attitudes of people. We are really excited to be the chosen partner to support such an important cause with Farhan. With the launch of MARD T-shirts on Myntra.com, we want to help spread awareness to a wider audience and encourage our shoppers to stand up for the cause."

"What is lacking in our society today is basic respect for women which leads to crimes such as rape and gender discrimination. With this campaign, we want to spread awareness across people of all age groups, socio-economic status and educational institutions. Our partnership with Myntra.com to market MARD t-shirts online will help connect with a larger audience and drive home the message that a MARD is he who stands for equality, respect and compassion," said Akhtar.

Taking the MARD initiative one notch higher, Akhtar attended the IPL Match between Kolkata Knight Riders and King‘s XI Punjab on 26 April. Post the toss, he recited the ‘MARD‘ poem (composed by Javed Akhtar). The poem was also recited in Bengali, by playback singer, Shaan.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/ganga.jpg?itok=wZ2en_aJ
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/zee_0.jpg?itok=AQQ_D5K2
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/itefaq.jpg?itok=fGJalpV2
&pictures to air Sonakshi Sinha and Sidharth Malhotra’s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/monkey.jpg?itok=sIvYnOZJ
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/ze.jpg?itok=YQyBu88B
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/shemaroo-india.jpg?itok=QuMAHO8k
Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers

Shemaroo Entertainment Limited, one of India’s leading global content power house, released the Blu-rays and DVDs of Sanjay Leela Bhansali’s magnum opus, Padmaavat- one of the most expensive Indian films ever made.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/10/pvr.jpg?itok=M9t6_7O-
Al-Futtaim, PVR sign MoU to explore opportunities in MENA region

Multiplex operator PVR signed a memorandum of understanding (MoU) with Dubai's Al-Futtaim to explore opportunities to jointly develop cinema business in the Middle East and North Africa (MENA) region.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/prive_0.jpg?itok=qQCaZENk
&Privé HD to premiere the psychological thriller ‘The Gift’ on 23rd June

&Privé HD, the premium destination for nuanced cinema, is all set to premiere the American mystery-thriller The Gift on Saturday, 23rd of June at 1:00 pm and 9:00 pm. The movie marks the directorial debut of actor Joel Edgerton who also plays a central character along with Jason Bateman and...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/11/pvr.jpg?itok=ttyHOxWD
PVR Cinemas pilots the Delhi Edition of the Year Round Programme by MAMI

PVR Cinemas, with its storied history of becoming the leading exhibitor and an eminent platform for all things cinematic launched the Year Round Programme by Mumbai Academy of Moving Image (MAMI) in Delhi.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories