Marking yet another milestone in its illustrious journey, Yash
Raj Films (YRF), has become the first Indian production house
to have a million fans on Facebook.
a celebration of this achievement, the banner's Facebook page
cover photo is a collage of the the hits it has produced featuring
almost every star it has worked with in the recent past.
banner enjoys a strong digital presence and regularly engages
the audiences with interesting and interactive content. Yash Raj
Films digital team constantly strives to entertain the audiences,
just like their films. Their Facebook page has the fastest growing
fan base with an addition of more than 3000 likes every day.
Raj Films' page reflects a new theme every month. The current
theme is, 'YRF Dance Dhamaka' which showcases all the dance tracks
from all YRF films. The production house regularly holds contests
and updates their digital properties with latest and exclusive
year, YRF churned out one of the biggest hits in of 2012 Ek tha
Tiger with Salman Khan and Katrina Kaif in the lead. This year
too, it has a couple of much looked forward to releases like Arjun
Kapoor starrer Aurangzeb and Amir Khan and Abhishek Bachchan starrer
in 1970 by one of the most respected and accomplished film makers
from India Yash Chopra, the banner has given Indian and global
cinema goers some timeless cinematic pieces like Silsila, Trishul,
Dilwale Dulhaniya Le Jaayegne, the Dhoom franchise
and Chak De! India.
has been known to keep up with times and often produce movies
much ahead of the times, a legacy that has been passed on passed
its founder the Late Yash Chopra. Its success on the digital/social
media forum is another example of how the production house understands
its audiences and puts in the effort to be where they are.