MUMBAI: Marking yet another milestone in its illustrious journey, Yash Raj Films (YRF), has become the first Indian production house to have a million fans on Facebook.
As a celebration of this achievement, the banner‘s Facebook page cover photo is a collage of the the hits it has produced featuring almost every star it has worked with in the recent past.
The banner enjoys a strong digital presence and regularly engages the audiences with interesting and interactive content. Yash Raj Films digital team constantly strives to entertain the audiences, just like their films. Their Facebook page has the fastest growing fan base with an addition of more than 3000 likes every day.
Yash Raj Films‘ page reflects a new theme every month. The current theme is, ‘YRF Dance Dhamaka‘ which showcases all the dance tracks from all YRF films. The production house regularly holds contests and updates their digital properties with latest and exclusive news.
Last year, YRF churned out one of the biggest hits in of 2012 Ek tha Tiger with Salman Khan and Katrina Kaif in the lead. This year too, it has a couple of much looked forward to releases like Arjun Kapoor starrer Aurangzeb and Amir Khan and Abhishek Bachchan starrer Dhoom:3.
Started in 1970 by one of the most respected and accomplished film makers from India Yash Chopra, the banner has given Indian and global cinema goers some timeless cinematic pieces like Silsila, Trishul, Dilwale Dulhaniya Le Jaayegne, the Dhoom franchise and Chak De! India.
YRF has been known to keep up with times and often produce movies much ahead of the times, a legacy that has been passed on passed its founder the Late Yash Chopra. Its success on the digital/social media forum is another example of how the production house understands its audiences and puts in the effort to be where they are.