MUMBAI:
Home Entertainment Services by Sony DADC has acquired the exclusive
home video license of Warner Home Video for India aimed at marketing
and distributing their content on all physical formats in the
country.
The
venture, that is expected to become a market leader in the retailing
of home entertainment products in the country, plans to bring
an innovative and path-breaking approach to the marketing and
distribution of the same.
Commenting
on the association of Sony DADC with Warner Home Video, Rajat
Kakar, Business Head of ‘Home Entertainment Services by Sony
DADC’ said, “We are extremely excited to have joined
hands in partnership with Warner Home Video. This association
will help us maximize our reach in the home entertainment segment.
It will also add more movie titles under our repertoire and enhance
our content base. We are glad to begin this alliance with Argo,
the winner of this year’s Best Picture Academy Award.”
The
first title that would be released by Sony DADC under this alliance
in India would be Argo that won the ‘Best Picture’ award
at the recently held 85th Academy Awards. The film, directed by
Academy Award winner Ben Affleck is a dramatisation of the 1980
joint CIA-Canadian secret operation to extract six American diplomatic
personnel out of revolutionary Iran.
Under
this license model, close to 400 Warner Home Video titles are planned
for release. They include films like The Hobbit: An Unexpected Journey,
Man Of Steel, 300: Rise Of An Empire, The Hangover III, The Great
Gatsby and Pacific Rim.
In
addition to the fantastic array of movies lined up for the exciting
year of 2013, Warner Home Video has some amazing movie titles under
their repertoire, which includes classics like Ben-Hur, Gone With
The Wind, Casablanca, 300, The Departed, the Harry Potter film series,
Friends, The Big Bang Theory, Tom & Jerry series and The Lord
Of The Rings franchise, which will now be distributed by Sony DADC
in India.
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