Movies

India Tourism Film “Find What You Seek” Gets First Prize at 11th Golden City Gate Awards

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New Delhi: “Find What You Seek”, a film made by the Indian Tourism Ministry, received first prize at the 11th Golden City Gate Tourism Media Awards Ceremony held in Berlin today to coincide with ITB Berlin 2013.

The Golden City Gate is an international film, print and media contest for the tourism industry. The Awards ceremony is held every year at ITB Berlin, the world’s leading travel trade show.

The competition provides all tourism advertisers to participate in the contest for presenting their new creations. All entries are assessed by 45 independent international expert jurors with strong industry background.

Tourism Minister K Chiranjeevi had launched the new campaign “Find What You Seek”, the second phase of Incredible India Campaign at WTM 2012 in November last year along with the new Domestic Campaign “Go Beyond”.

By launching the new campaign, the Ministry made a paradigm shift by changing the focus from destinations and products to consumers (travellers). The new campaign emphasizes that there is something for every traveller in India and every traveller can find what he or she is seeking while travelling in this incredible country. The domestic campaign “Go Beyond” urges travellers to travel beyond the obvious , the known destinations to the lesser known destinations.

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