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MUMBAI:
Over 200 films from 65 countries will be screened at the 14th edition
of the Mumbai film Festival which has shifted its location to South
Mumbai.
The
event, which takes place from 18-25 October, will honour actress
Waheeda Rehman with the Lifetime Achievement award. While Reliance
Entertainment is the presenting sponsor and has been with the festival
since 2006, American Express has joined this year as a co-sponsor.
Films
that will air include 'The Sapphires' from Australia, 'Beasts of
the Southern Wild' from the US, 'Neighbouring Sounds' from Brazil,
'Maddened By His Absence' from France, 'Stories We Tell' from Canada,
'The Hunt' from Denmark, 'A Royal Affair', 'Me and You' from Italy,
'The Angels Share' from the UK, 'Taboor' from Iran, 'Renoir'
from France, 'Won't Back Down' from the US, 'On The Road' from Brazil,
'Cosmopolis' and 'Amour' which won the Palme dOr at the Cannes
Film Festival earlier this year.
The
total prize money at this festival for competitions is $220,000.
A new competition, India Gold 2012, has been introduced
which will see 13 Indian language films of debut directors compete
for $11,000. Other competitions include celebrate Age and Dimensions
Mumbai.
To
celebrate 100 years of Indian film, the festival will screen a
package of restored Indian silent films accompanied by live orchestra.
Rendezvous With French Cinema returns for a second
year. There will also be films that trace the history of Italian
cinema. It will also have a section devoted to films from Afghanistan.
In addition, homage will be paid to Dara Singh, Rajesh Khanna
and A.K. Hangal.
Special
events include a direction master class by Andy Tenant, creative
production masterclasses by Gary Kurtz, acting master classes
by Jaya Bachchan, editing masterclasses by Pascale Chovance and
cinematography masterclasses by Declan Quinn. There will also
be pitching and screenplay writing master classes which will be
conducted by Equinoxe with the attendance of script consultant
Claire Dobbin and screenwriter David Maggee.
For
the first time there will be a panel discussion on restoration
and preservation of films with representatives from Fox, Film
Foundation, World Cinema Foundation and Academy Film Archive of
the Academy of motion picture Arts and Sciences discussing on
this topic.
Cinemascapes,
the event that brings together filmmakers with location service
providers, will be co-located during the festival. Filmmakers
will be able to interact with national and international agencies
regarding film locations and filmmaking incentives.
The
film market Film Mart will aim at getting buyers for Indian films
from non traditional markets like Latin America, the Far East
and Eastern Europe.
MFF
director Srinivasan Narayanan said, This is the best festival
yet and this has been possible due to the support we have been
receiving from our sponsors, Government of Maharashtra and pleased
to screen numerous award winning films all of which are Indian
premieres. All this has been possible with the support of Mrs.
Tina Ambani, the Reliance entertainment team and American Express
being committed to the growth of the festival.
Mami
chairman Shyam Benegal said, NCPA is the best place to hold
this festival. They have welcomed us. Hopefully the NCPA will
become a permanent venue for the festival. The quality of films
has improved year after year. The Mami trustees are filmmakers
who doing it for the fraternity. In addition to NCPA, Inox and
Liberty, we are screening films in two cinemas in North Mumbai.
So the whole city will be covered.
Reliance
Entertainment chairman, Mami trustee Amit Khanna spoke about the
Mumbai Film Mart which will be held at the Oberoi. Much
like the festival itself the Mart too has grown. Last year we
facilitated some record breaking deals. This year we see the attendance
of key players from non traditional markets such Wowow, Nikatsu,
Happinet Corp in addition to film sales agents such as Fandango
Portabello, MK2, Tanweer, Celluloid Dreams and The Festival Agency.
Reliance
Entertainment CEO Sanjeev Lamba said that his company had been
involved for five years. We wanted to see how as an entertainment
company, we could give back to the entertainment fraternity. The
aim was to create a venue where the best of world cinema can be
seen. Reliance Entertainment organises the logistics of the event.
Not many facilities in the city can accommodate the number of
people who want to attend a film festival.
All
NCPA screens will be converted to movie screens with the help
of companies like Dolby. The Oberoi Hotel is the hug for activities
like the film Mart. Obviously cost is a factor in organising this
event. So we looked at partnerships with like minded companies.
It did not take long for American Express to agree to come on
board. Their know how and experience in being associated with
the Tribeca Film Festival in America will help make the Mumbai
film Festival bigger and better.
American
Express India president Sanjay Rishi said, For us this feels
like a homecoming. We are associated with Tribeca Film festival,
BFI in Lodon, Sundance. We have also done ads with film personalities
like Kate Winslet, M Night Shyamalan and Martin Scorsese to name
a few. At the Mumbai Film festival we will create opportunities
for our customers through things like preferred seating at screenings,
dining festivals. This gives us the opportunity to promote global
culture.
Also
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14th
Mumbai film fest from 18 to 25 October
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