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Mumbai:
Exhibitors (single screens as well as multiplexes) have decided
to increase the number of shows of Barfi after it was announced
that the film is the country's official entry to the Academy awards
next year.
Said
Fun Republic Head of Operations Anand Vishal, "We are still
receiving an overwhelming response for the film at the box office.
Currently, I have seven shows of the film running and all are doing
well. We shall take the final call on the new programming by today
afternoon."
Observed
Cinemax Pvt Ltd, Head Marketing Girish Wankhede, "We have increased
about two shows at all of Cinemax plexes with effect from Monday.
This will not affect other films. We will adjust the extra Barfi!
shows by changing the timings from today."
"We
have been showing Barfi! in only one show, and for the rest we
are showing Heroine. But we will take a call today itself to increase
the number of shows of the Anurag Kashyap-directed film."
said a Chitra Theatre (single screen) manager.
Barfi
has been selected by the Film Federation of India to represent
the country in the foreign films segment at the 85th Academy Awards.
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