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MUMBAI:
Aamir Khan-starrer Dhoom:3, the action thriller from Yash Raj Films,
will be the first Bollywood film to release in Imax theatres across
India and select global locations next winter.
Imax,
which operates four theatres in India, will digitally re-master
the movie into the image and sound quality with proprietary Imax
DMR (Digital Re-mastering) technology.
From
producer Aditya Chopra and director Vijay Krishna Acharya, and starring
Aamir Khan, Dhoom:3 is the next installment in one of the most popular
franchises in Indian box office history.
Also
starring Abhishek Bachchan, Uday Chopra and Katrina Kaif, the
film tells the story of the adventures of Jai Dixit, a no-nonsense
cop, and his scatterbrained partner, Ali. The success of Dhoom
and Dhoom:2 have established this as Bollywood's pre-eminent franchise.
"Imax
has always symbolised high-quality film entertainment and experience
and this vision of the company works very well with the ethos
of YRF, which has been synonymous with Indian film entertainment
over the last four decades," said Yash Raj Films chairman
Yash Chopra.
"We
are indeed happy to announce our association with Imax for the
additional release of Dhoom:3 in this exciting format next year.
Added to the anticipated thrill that the film promises, this Imax
experience will give it an all-new edge-of-the-seat dimension
altogether. We look forward to closely working with their team
over the coming year."
"Our
network growth in India has reached a point where we're now able
to present local-language films in Imax, which is paramount to
our success in the region," said Imax Filmed Entertainment
Chairman and President Greg Foster.
"We're
very excited to begin this partnership with Yash Raj Films and
look forward to working with director Vijay Krishna Acharya and
Yash & Aditya Chopra on this highly anticipated Bollywood
blockbuster. With its riveting action set pieces, global locales
and stunning visuals, Dhoom:3 is an ideal film to take advantage
of our immersive format as we begin our initiative with Indian-language/Bollywood
films."
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