The cautious limited screen release strategy with concentration
on multiplexes for Barfi! has helped get good dividends for UTV.
Despite mixed reports from viewers, the film has collected as much
as Rs 346 million in its opening weekend.
the limited confidence in the film has created a dilemma for the
company, which has another film, Heroine, lined up for release next
Friday, 21 September. If Barfi! continues to do well at the multiplexes,
as the exhibitors think it will, it would not be wise to discontinue
the film for the sake of Heroine.
exhibitors are advocating one or two shows per screen to Heroine
and let the already proven Barfi! enjoy prime time shows. UTV could
have planned the release of Heroine for 28th September which would
have allowed a two week gap between the films and also helped skip
the Ganeshostav week which does affect collections in parts of India.
other two releases of the week, Jeena Hai Toh Thok Daal
and Qayamat Hi Qayamat, failed to make any mark at the
which took an excellent opening, ended its first week with a rewarding
Rs 552.5 million. The second weekend is reasonably good as the
film added another Rs 90.5 million taking its 10-day tally to
Rs 643 million.
collected Rs 16 million in its second week to take its total collection
to Rs 207 million. Shirin Farhad Ki Toh Nikal Padi collected Rs
6 million in its third week taking its total collection to Rs
Tha Tiger continued to brave all fresh releases and managed
to sustain at the box office. It added Rs 35.5 million for the
fourth week. With this, the film's 30-day collection totalled
Rs 1.98 billion.
Of Wasseypur II collected Rs 1.1 million in its fifth week
to take its total collection to Rs 231.1 million.