Barfi! collects Rs 346 mn in opening weekend

Mumbai: The cautious limited screen release strategy with concentration on multiplexes for Barfi! has helped get good dividends for UTV. Despite mixed reports from viewers, the film has collected as much as Rs 346 million in its opening weekend.

However, the limited confidence in the film has created a dilemma for the company, which has another film, Heroine, lined up for release next Friday, 21 September. If Barfi! continues to do well at the multiplexes, as the exhibitors think it will, it would not be wise to discontinue the film for the sake of Heroine.

The exhibitors are advocating one or two shows per screen to Heroine and let the already proven Barfi! enjoy prime time shows. UTV could have planned the release of Heroine for 28th September which would have allowed a two week gap between the films and also helped skip the Ganeshostav week which does affect collections in parts of India.

The other two releases of the week, Jeena Hai Toh Thok Daal and Qayamat Hi Qayamat, failed to make any mark at the box office.

Raaz3, which took an excellent opening, ended its first week with a rewarding Rs 552.5 million. The second weekend is reasonably good as the film added another Rs 90.5 million taking its 10-day tally to Rs 643 million.

Joker collected Rs 16 million in its second week to take its total collection to Rs 207 million. Shirin Farhad Ki Toh Nikal Padi collected Rs 6 million in its third week taking its total collection to Rs 120 million.

Ek Tha Tiger continued to brave all fresh releases and managed to sustain at the box office. It added Rs 35.5 million for the fourth week. With this, the film‘s 30-day collection totalled Rs 1.98 billion.

Gangs Of Wasseypur II collected Rs 1.1 million in its fifth week to take its total collection to Rs 231.1 million.

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