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MUMBAI: Hyderabad-based DQ Entertainment has entered a global promotional
partnership with Burger King Worldwide (BKW) that will commence
from the summer of 2013.
The
participating Burger King restaurants in more than 12,000 locations
worldwide will launch an integrated marketing campaign meant to
be highlighted by in-restaurant merchandising and promotional themed
toys featuring The Jungle Book characters.
"Burger
King is proud to feature The Jungle Book property to complement
and enhance the excitement of our kids meal offerings during this
promotional partnership," said Burger King Corp. vice president,
marketing and R&D, Latin America and Caribbean Jose R. Costa.
The Jungle Book promotion is based on The Jungle Book TV series
- seasons 1 and 2, and The Jungle Book Feature Film that is currently
being produced by DQE.
DQE
chairman and CEO Tapaas Chakravarti said, "Burger King is
the second largest hamburger chain in the world. With The Jungle
Book airing successfully in territories such as the US, Canada,
Germany, France and UK, this collaboration provides strong synergies
and will further increase the fan base of this classic property."
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