Following the Centre's new rules on smoking scenes in films, director
Madhur Bhandarkar has declared that his upcoming film Heroine will
have an anti-smoking advertisement.
the beginning, Kareena will address the warning and also for the
interval part as well," Bhandarkar said.
may be noted that recently, the Centre had informed the Supreme
Court that it was bringing a new notification to regulate smoking
scenes in films and television programmes. The notification would
allow the smoking scenes, with statutory warnings alongside. Also,
the film will have a 20-second anti-smoking promo at the beginning
and again after the interval, it had observed.
she is quite excited, Kareena Kapoor, who plays the protagonist
in the film, has not set any box office target. "We have
not fixed any target, we want people to see the film and enjoy
it. We are very excited about it. We are eager to know about the
fate of the film," she averred.
film is set to release on 21 September.