Ek Tha Tiger continues to rule box office, nets Rs 1.75 bn in 12 days

MUMBAI: Ek Tha Tiger went on to become a new legend on the Hindi film box office, a fairytale for its makers as it scaled new heights.

The film showed more action at the box office than the screen itself in its rollercoaster ride which began with Rs 329.3 million on Wednesday, 15 August. Its box office collections dropped over 60 per cent on the following days before it made the most of the weekend and the Eid and Basi Eid festive days.

The film, which had registered the fastest Rs 1 billion after its extended weekend, closed its first week (nine days) with a whopping Rs 1.54 billion, all from multiple shows at 3,300 screens thereby exhausting most of its audience.

The film added just Rs 207.4 million more in its second weekend, taking its 12 day tally to Rs 1.75 billion.

The concept of overflow, which was a routine thing till before multiplexes and the concept of film release in hundreds of screens happened, occurred this time around. The houseful shows of Ek Tha Tiger disappointed many and some of them decided to take in Gangs Of Wasseypur instead rather than return watching nothing. Thus, the overflow audience helped Gangs Of Wasseypur get better collection than it would have in its second week as it netted Rs 27.5 million and took its total to Rs 214.5 million.

Shirin Farhad Ki Toh Nikal Padi failed to get a decent opening due to its face value and then to improve over the weekend with poor word of mouth. The film ended its opening weekend with around Rs 63 million.

Jism2 is almost through at the box office adding a symbolic Rs 6.5 million in its third week to gross a total of Rs 357 million.

Kya Super Kool Hai Hum collected Rs two million in its fourth week taking its total collection to Rs 460.6 million.

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