Movies

Multiplexes turn face away from Yeh Jo Mohabbat Hai

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Mumbai: The producers of Yeh Jo Mohabbat Hai have been left in the lurch with the movie failing to get enough screens for exhibition. It could only manage a few multiplexes but only for a few shows, it is unlike what producer Ashim Samanta had envisaged about.

Grouses Samanta, "It seems the multiplex cartel has decided not to release non-star cast films (the film stars Aditya Samanta and Nazia Hussain) because they say that they don‘t get the numbers."

He adds, "However, they are kind enough to give us two shows; one in the morning 9 am show and the other at 12.15 am. At least we are better off; Prateek Chakraborty‘s From Sydney With Love could not get even one screen. Hence, they have postponed the film‘s release to 24 August. However, I fail to understand the logic as to why Krishna Aur Kans has as many as 300 multiplex screens at its disposal."

Samanta relates that the condition remains similar outside Mumbai too. "We haven‘t got a single screen in Hyderabad, Nagpur, Chandigarh and Jallandhar. In Baroda, we have been allotted one show. However, my film has got as many as 50 to 60 screens in Assam."

When inquired about the matter with Shyam Shroff of Shringar Films, the distributor of the film, he said, "They should thank their stars that they got some shows; see what happened to the Prateek Chakraborty film? With films like Bol Bachchan, Cocktail and The Dark Knight Rises doing pretty well, exhibitors are just not interested to take up non-star cast films for release."

Averred Cinemax DGM Girish Wankhede, "We don‘t get the required numbers for a non-star film and with several a-listed films doing quite well, we have allotted them only two shows that we could afford."

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