CFSI fails at the box office with Gattu

MUMBAI: The Children‘s Film Society of India (CFSI) has failed to find box office success with its films yet again. The award-winning Gattu failed to win theatrical audiences, disappointing CFSI‘s commercial attempt made after a 16-year gap.

The last film that CFSI released was Santosh Sivan‘s Halo in 1996.

Gattu, directed by Rajan Khosa, is a film about a small child‘s passion to fulfill his dreams helps him get admission in a school. It won several awards including the ‘Best Film’ award at the 12th New York Indian Film Festival (NYIFF).

Gattu had good opportunity as all the Friday releases were weak and proved to be disasters at the box office. Stale and out of sync in its content and treatment, Mere Dost Picture Abhi Baki Hai proved to be a commercial dud.

Challo Driver met with a similar fate, failing to find patrons as it lacked face value and enough promotion.

Meanwhile, despite a limited exposure, as most screens were blocked by Bol Bachchan, Cocktail excelled to find appreciation from the youth. The film collected Rs 538 million and was holding steady in the second weekend as well.

Bol Bachchan remained fair in its second week, mopping up Rs 216 million, to take its total net collections at the box office to Rs 821 million.

Teri Meri Kahaani ran out of steam in its fourth week, while Gangs Of Wasseypur added Rs 6 million in its fourth week to take its total to Rs 264.5 million.

Ferrari Ki Sawaari added Rs 5 million in its fifth week. Its total net collections so far stood at Rs 281.5 million.

Rowdy Rathore collected Rs 5 million in its seventh week to take its tally to Rs 1.38 billion.

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