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MUMBAI:
Targeting both Bollywood and television industries,
Japanese camera manufacturer major Canon has unveiled
a range of video cameras in the country.
The
company said that its entry into the cinematography
business is a move to further expand Canon's penetration
in India market. The company announced the launch of
three cinema EOS advanced range cameras, including the
EOS C300, EOS C500 and EOS 1-DC, along with eleven new
cinema EOS lenses, it added.
Commenting
on the new products, Canon managing director, CEO and
Global Head (Imaging Communication Products) Masaya
Maeda said, "Canon sees India as a critical market
for its overall growth and is focused on deepening our
relationship while staying committed to realising the
untapped potential in the market."
With
these new products, the company will target the Bollywood
and the broadcast segment, the statement said.
Besides,
the company also introduced Canon Professional Services
that will provide membership to select media houses
in Mumbai and Delhi.
"It
is a unique service proposition to busy pro- photographers
for whom any down time is a critical loss. At the
start, we are issuing CPS enrollment to seven media
houses for their Delhi and Mumbai photo bureaus,"
said Canon India SVP Alok Bharadwaj.
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