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MUMBAI:
Maya Academy of Advanced Cinematics (MAAC), the animation
and VFX training academy, has associated with the upcoming
Hollywood release The Amazing Spiderman.
A
co-branded TV campaign has been launched across national
channels which blends the brand and film seamlessly
in a creative that links the fantastic visual effects
of the film providing an inspirational creative platform
for all aspiring students who wish to pursue animation
and VFX as a career.
Since
the film showcases high-end VFX and stunning animation,
the alliance is a step towards providing an inspirational
platform for their aspiring students in India.
Said
MAAC Sr. VP and Marketing Head,Bhavika A. Chouhan,
“This alliance, for us, is a step towards creating
an innovation for MAAC – by aligning with an
entertainment platform, thereby reaching out to our
core target – aspiring students in India who
wish to look at animation and VFX as a serious career.
With this alignment, MAAC looks at a bigger picture
for its students by motivating them to have higher
aspirations in this field and forge ahead with great
confidence in their skills. It reflects the technological
expertise that MAAC imparts to its aspiring students,
showcasing potential and growth that one looks out
for in his career choice.”
Blue
Bang Media & Entertainment is the agency behind
this alliance.
Said
Sharda Ratnam, vp- Branded Content, Blue Bang Media
& Entertainment, “ By aligning with a film
such as The Amazing Spiderman, MAAC positions itself
as a leader in the Animation & VFX industry. The
creative was developed by seamlessly integrating those
jaw-dropping, spectacular shots from the film which
showcase the stunning visual effects & Spidey’s
world. The key idea was to create an inspirational
promo that would prove to be a creative springboard
for the MAAC students. Since the core philosophy of
MAAC is providing the best training in this field,
we have amplified this in the creative by linking
it to one of the most anticipated & relatable
characters in film history, Spiderman which has a
deep connect with most youth.”
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