Ormax Media to support economy films with new tool

MUMBAI: The media research and consulting firm Ormax Media has launched a new product, Movie Genie, designed to support filmmakers working outside the studio system and without the top superstars.

The product will provide customised consumer knowledge and strategic inputs to "economy films", defined as films that are made at modest budgets and don‘t have a big star to ensure a good opening at the box office, the company said.

Explaining the idea behind Movie Genie, Ormax Media CEO Shailesh Kapoor said, "Over the last few years, the gap between big budget and medium to small budget films has grown progressively wider. More than 55 per cent of films produced in the last three years were economy films. However, their contribution to the box office was only five per cent. We want such filmmakers to produce more films, but that is possible only if they can make profitable films. Movie Genie is a strategy and marketing solutions product designed to guide and support such filmmakers in their filmmaking journey."

Movie Genie will involve four stages. In the first stage, Ormax Media will work with the filmmakers to define the marketing strategy of the film. In the second stage, relevant elements of the film‘s content and communication will be tested with the consumer.

In the third stage, the box office planning for the film will be done, to set the revenue targets for the film. In the final stage, the film‘s live campaign will be tracked to ensure that the targets are met. Ormax‘s film industry experience will be used across these four stages.

Kapoor added, "Movie Genie is designed to be a very efficient, high-ROI product. By spending only about one per cent of their film‘s total production and marketing budget on Movie Genie, economy filmmakers can get a revenue upside of up to 30 per cent. Every good film deserves to earn money, irrespective of its starcast or scale. Movie Genie is our initiative to make this happen in a way that‘s affordable to the makers of such films."

Latest Reads
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
&pictures to air Sonakshi Sinha and Sidharth Malhotra’s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi
Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers

Shemaroo Entertainment Limited, one of India’s leading global content power house, released the Blu-rays and DVDs of Sanjay Leela Bhansali’s magnum opus, Padmaavat- one of the most expensive Indian films ever made.

Movies Hindi
Al-Futtaim, PVR sign MoU to explore opportunities in MENA region

Multiplex operator PVR signed a memorandum of understanding (MoU) with Dubai's Al-Futtaim to explore opportunities to jointly develop cinema business in the Middle East and North Africa (MENA) region.

Movies Hindi
&Privé HD to premiere the psychological thriller ‘The Gift’ on 23rd June

&Privé HD, the premium destination for nuanced cinema, is all set to premiere the American mystery-thriller The Gift on Saturday, 23rd of June at 1:00 pm and 9:00 pm. The movie marks the directorial debut of actor Joel Edgerton who also plays a central character along with Jason Bateman and...

Movies Hindi
PVR Cinemas pilots the Delhi Edition of the Year Round Programme by MAMI

PVR Cinemas, with its storied history of becoming the leading exhibitor and an eminent platform for all things cinematic launched the Year Round Programme by Mumbai Academy of Moving Image (MAMI) in Delhi.

Movies Hindi
Banijay Asia ropes in Rishi Negi as chief operating officer

Banijay Asia, founded by Deepak Dhar, has appointed Rishi Negi as chief operating officer (COO). The group recently announced its entry into the region with a commitment of producing scripted and non-scripted content across genres including digital and films for India and South East Asia. Negi...

Movies Independent

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories